Amazing 2017 toasted by Grimsby-bound brewer Axholme
HAPPY NEW YEAR: Three of Axholme Brewing Co's directors, Shahram Shadan, William Douglas and Charles Lumley.
By Grimsby Telegraph | Posted: 8 Feb 2018
THE team bringing brewing back to Grimsby is toasting an incredible festive period, with sales up a staggering 300 per cent year on year.
Axholme Brewing Company’s unprecedented figures look set to roll into 2018 as well, with the first new beer – Bounty Hunter – selling out in record time too.
Sales for the ales poured in as planning permission was received for the transformation of former Grimsby church St Barnabas, in King Edward Street.
William Douglas, director, is buoyant about the brewery’s performance and the year ahead, having jumped on board with two pals from the town – Shahram Shadan and Charles Lumley – to bolster the brewery after becoming big fans of flagship tipple, Cleethorpes Pale Ale.
“This was our best Christmas to date,” he said. “Sales were up 300 per cent in the last quarter of 2017 compared to the same period last year. We struck major deals with Lincolnshire Co-Op, Parkway Cinemas and Papa’s Fish and Chips, grew our local customer base and sold out our entire bottle stock in the run up to Christmas.
“These milestones and the success of Bounty Hunter show we are going in the right direction. But we are not resting on our laurels. We know we could have sold a lot more beer and this is motivating us to get our new bigger brewery open in Grimsby as soon as possible.
“With increased production capacity, we are confident we can build on the success of last year, create more jobs in the area and lay the foundations for a bumper 2018.”
Currently brewing at Crowle, the latest addition is a coconut milk stout.
Head brewer, Mike Richards, has enjoyed the opportunity to experiment with new ideas. “Coming up with new beers is always fun but until it’s been taste tested there’s an anxious wait to see whether it will come out how I planned. We had been planning a dark beer for winter and milk stouts are having a resurgence at the moment, so we decided to have a go. The addition of coconut and lactose works perfectly and add to the sweetness. I’m delighted with it and the feedback so far has been fantastic.”
Mr Shadan, is delighted, but not surprised, by Axholme’s rapid growth and the success of the latest beer.
“The last three months of 2017 were huge for us. We ended the year by selling out our entire bottle stock just days before Christmas. Our core range, in particular Cleethorpes Pale Ale, continues to sell really well, but adding new lines such as the Resistance 6% IPA and the Bounty Hunter Coconut milk stout have helped us keep things fresh and gain new customers.
“Demand for Bounty Hunter has been extraordinary and the reaction on social media has been overwhelmingly positive – some calling it one of our best beers yet. The timing is good for a milk stout and the name and branding have also proved to be a hit. Our beers are developing a reputation for their consistency and quality so when we bring out something new it has to be at that level.
“Thanks to our head brewer, they have been. Resistance (a six per cent IPA) was a huge success in 2017 and we have been blown away by how quickly Bounty Hunter sold out!”
It will be on draft in pubs and bars this weekend, including Mr Lumley’s shop come weekend pop-up bar Message in a Bottle, The Brown Cow in Louth, Tetney Lock’s The Crown and Anchor and The Settlement in Caistor.