Bondholders' #Whereitbegins has, erm, begun…

By Hull Daily Mail | Posted: 28 Jul 2017

Campaigning to keep young talent in the Humber – #whereitbegins

Phase One: Helping our young talent here to progress their career in the region

Last month Bondholders launched our campaign to engage young talent, as I wrote. This was in response to the challenge that our members continually face in attracting and retaining young talent. 

Phase One of the campaign, aimed at 17 to 24-year-olds, communicates the wealth of opportunities available in the Humber for them to stay in our region to begin and progress their career here. It celebrates case studies of young talent who are already fulfilling their potential via study or work, and builds on the success of the My Life publication, showcasing the careers and lifestyle available to young professionals in this area. 

We approached our Bondholder network and the wider business community to help us shape the early campaign, to help us tell the story of the Humber and the opportunities available for young people here and now. And the responses have flooded in. We have had received numerous case studies of successful young professionals and rising stars who are prospering in our region. Some amazing career stories have been revealed from building wind turbine blades, to designing and creating food packaging, to training as a penguin curator! And the initiatives to train through apprenticeships, or pursue qualifications through further education to lead these amazing careers, are right here in our region.

We are collaborating with University of Hull, colleges and schools, to get the message out to the 17 to 24-year-old audience. The campaign film #whereitbegins has been shown at employability weeks, career fairs and skills networks, and this is just the start. We are looking to reach out to the whole of the Humber and enable as many encounters as possible between students and our businesses, because we know that every encounter increases the chances of our young talent achieving their potential. We are asking everyone to host links to the Bondholder website on their own websites and intranets, to show this motivational film on as many big screens at as many events as possible, and join our social media campaign through 2017.

We are looking for the forward campaign to be shaped by a steering committee of 16 to 24-year-olds, active in either industry or education. They will have their say on what is needed to inform and connect them to our business community, what our member organisations can proactively do to address the challenge of building the skilled workforce, and how businesses can attract and retain the talent we have within the region, now and in the future. 

If you’re interested in hearing more about the campaign and how you can get involved, or perhaps know of a rising star who would like to join the steering committee, please contact a member of the Bondholder team on 01482 485242 or email  

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