Boss baffled as rival company changes its name - and it couldn't be more similar

By Hull Daily Mail | Posted: 29 Sep 2017

The boss of a door firm which employs 50 people in Hull says he is baffled after a direct rival changed its name to one which almost exactly matches their own.

Alan O’Keane, managing director of Dortek, said he was amazed when he found out that Envirodoor Limited, based in Willerby, registered its name to Doortekch this week.

Envirodoor Limited registered its new name at Companies House on Wednesday, with the official record stating the change was agreed by members on January 1.

Mr O’Keane, who has an office in St Mark Street, east Hull, which opened in 1989, says he is "baffled" by the name change, which he fears could cause confusion among his customers and supplies.

Speaking from Ireland, Mr O'Keane said: "This has come completely out of the blue for us. It's bewildering.

BAFFLED: Alan O'Keane, managing director of Dortek

"The first thing we did when we found about this name change was to inform our staff, then our customers and supplies.

"We want to make it perfectly clear that we have nothing whatsoever to do with Doortekch. We need to get the message out there."

Envirodoor’s Swedish subsidiary Interdoor, who were acquired by the De-Villamar Group, went out of business earlier this month, with all 16 staff losing their jobs, according to an article in Swedish newspaper Ystads Allehanda.

The company is, or has been, owned by the De-Villamar Group. The firm was owned by Mark De-Villamar Roberts, 41, but he resigned his directorship on September 26, according to Companies House filings.

The filings also showed the appointment of 68-year-old Michael De-Villamar Roberts, who just 12 days earlier had himself resigned as a director.

The Mail understands that three members of staff at Envirodoor’s Viking Close base were made redundant this summer following cutbacks.

Mark de-Villemar Roberts

In an article about the Swedish job losses, location manager Mats Hörgård said: “Over the past ten years, the company has had very poor liquidity.

"It peaked a month ago when payments were made from Interdoor to our parent company in England. We could not pay anyone. Nobody received salary in August."

It is understood that Envirodoor Ltd is now working with Hull-based insolvency and rescue specialists, Begbies Traynor. Begbies Traynor have declined the opportunity to comment.

Dortek, which operates across the pharmaceutical, food, healthcare and leisure sectors, makes hygiene doors for organisations including the trust that runs Hull Royal Infirmary,

It opened its head office near Dublin in 1989, but Mr O'Keane said the UK operation runs from Hull.

"We have a fantastic team of people in Hull," he said. "Many of our staff members have been with us many years and they are extremely valued.

"As a company we are very committed to Hull, the UK City of Culture."

Read more: Plans for 180 homes near Castle Hill Hospital in Cottingham revealed

Mr O'Keane said he does not know what is behind the name change or Doortekch's motivation.

"We will be writing to Doortekch inviting them to reconsider," he added.

When the Mail rang the head office of newly re-named Doortekch to give the owner the right of reply, the man who answered said he knew nothing about the name change.

Mark de-Villamar Roberts was not available for comment after the company was contacted by the Mail.



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