Capital launch for regional coffee specialist's cold brew brand
James Sweeting and the Black Eye branding, released ahead of next week's launch.
By Scunthorpe Telegraph | Posted: 4 Apr 2018
Coffee specialist Lincoln and York is seeking to address the fall in sales over the summer as it introduces a new cold brew as a first brand from the Elsham Wold base.
Black Eye will be unveiled at the London Coffee Festival next week, having developed to serve two elements of the market – a standalone beverage and an accompaniment to the growing cocktail market.
James Sweeting, managing director, said: “We recognise the need to diversify by researching and listening to the marketplace and give our customers an exciting new product.
“We know that the market is shifting as consumers are looking for a healthier, more accessible and alternative option to the traditional coffee market that we’ve seen grow for the last 10 years.
“We feel we’ve created a product and brand that can cater for this shift in consumer habits and provide our customers with a new offering that will capture the consumer trend and remain relatable to the modern coffee drinker.”
Crafted using a carefully chosen blend of Arabica beans from Guatemala, Brazil and Columbia, it is roasted and ground before being steeped in cold filtered water for up to 14 hours. Because the bean doesn’t come into contact with hot water, the cold brew process brings out completely different flavour notes. As a result, Black Eye is naturally sweet with a "smooth, chocolatey and moreish finish", with no sugar.
In the UK, the coffee shop market has been booming for the last decade with the market valued at £9.6 billion in 2017 and is predicted to reach a peak of £13 billion by 2022. However, consumption falls by 12 per cent in summer months.
Black Eye can be served direct from the box via a vitop tap, or using nitrogen to enhance the richness, with the team saying it is comparable to that of a stout like Guinness. It aims to become a staple item for bars, restaurants and cafes, responding to acknowledged demand from health-focused millennials.
Officially launched on Monday, it will be taken to the capital event on April 12 at Old Truman Brewery on Brick Lane. It is in its seventh year, with more than 30,000 delegates anticipated, and the Elsham Wold team will be showcasing many blends, while also giving live demonstrations from experienced baristas.
Lincolnshire-based Lincoln & York has been a private-label coffee supplier for 24 years. Set up by coffee buyer, James Sweeting and coffee trader Simon Herring, the company has gone from strength to strength, from hand roasting coffee from a garden shed to a 6,000 sq m state-of-the-art facility with two roasteries, 13 packing lines and a 70-strong team.
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