Creative duo 'brewing up a storm' in Goole

By Hull Daily Mail | Posted: 16 May 2017

A  PRODUCTION journalist and a music producer have left their former careers behind them and channelled their creativity into an altogether different venture.

Aire Heads Brewery is already brewing up a storm, with its first ales – a pale, hoppy beer called Rude, Crude and Brewed, and a chocolate stout with liquorice called Beyond a Shadow of a Stout – now being delivered to local pubs including Yorkshire Ales in Snaith and the Jemmy Hirst at the Rose and Crown, in Rawcliffe.

Founders Ben Pindar and Craig Sanderson have invested more than £30,000 into the manufacturing business, with the brewery also securing funding support from Goole Development Trust and a number of other investors.

Ben, who has worked as a journalist and PR director in the region for more than 20 years, said the new business was inspired by the people he has interviewed. 

He said: “Much of my career was spent meeting and working with some incredible Yorkshire entrepreneurs.

“I’ve always been amazed by  what this region creates and achieves and we don’t hear enough about it. The passion of these business people was infectious and it has inspired us to start our own business.”

The dynamic duo are now in the process of creating a range of “exciting, challenging and unique beers” while building a brand that will help to strengthen the region’s reputation for making world-class food and drink.

Ben said: “We have big growth ambitions and are aiming to create jobs, grow our production quickly and seek out new markets around the UK and overseas.

“We’re also keen to work with local suppliers and other Yorkshire breweries to help push this region even further ahead.
“We’ve had some fantastic feedback to the beers already produced, and are really looking forward to getting our beers out there.”

From simple session bitters to big Russian stouts, the two businessmen are in the process of developing a range of new concept ales.

Some of these will take inspiration from the microbrewery’s own allotment, where a range of ingredients, from chilli to hops, are currently being grown organically.

Aire Heads is also planning to work with local branches of the Campaign for Real Ale  to provide ales for regional beer festivals, as well as catering for private events and business functions, allowing individual customers to design their own beers.

Craig, who has worked around the world as a music producer, said: “Ben and I have a passion for real ale and for creating unique recipes that will challenge people’s perceptions of craft beer. We have big ideas but are also determined to give something back to our customers, local businesses and the region as a whole.

“We want this to be something everyone can be proud of and create beers that will transform perceptions. We already have a mantra in the brewery – beer won’t change the world, but it will make it a better place.”



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