Digital firms appear on prestigious industry list
Caroline Norbury, CEO of Creative England, said two East Yorkshire firms are among a group at the very forefront of creativity in the digital industry. Chatta and Happy Goon both featured on the prestigious Creative England’s CE50 list
By Hull Daily Mail | Posted: 1 Jun 2018
TWO EAST Yorkshire businesses have been named on a prestigious list of the 50 most exciting companies in the film, gaming and digital industries.
Brough-based Chatta, which has created a children’s multimedia learning app, is joined by Hull greeting card company Happy Goon on Creative England’s CE50 list.
Spanning the film, TV, gaming and digital media industries, the CE50 are chosen for their talent, ingenuity and ability to turn a bright idea into a commercial success.
Caroline Norbury, CEO of Creative England, said: “The people and businesses featured in this year’s CE50 are at the very forefront of creativity.
“Through their work, be it games, film or TV productions, interactive platforms or immersive experiences, they produce the original ideas, the entertaining content and the innovations that make this country truly world-leading in the creative industries.
“The purpose of our annual CE50 report is to highlight the most exciting, innovative and disruptive individuals and creative companies across England, and it has become a highly-regarded and impactful industry tool."
Chatta has created a learning app, which has already been adopted by schools across the UK.
The app is available for iPad, iPhone and Android devices and phones, and uses a mixture of images and voice recordings to help children practice talking.
It has been shown to have a marked impact on speech and language development.
Hull-based Happy Goon is driving innovation in the greeting card industry, using augmented reality and image recognition technology to add personalisation to its cards.
A statement in the CE50 report said of the company, co-founded by Tim Mutlow and Colin Hughes, said: “In a time when consumers are choosing to spend on experiences over physical products, Happy Goon is combining both to make the act of exchanging cards more personal.”
People who receive a Happy Goon card in the post can use their mobile phones to bring it to life using image recognition technology.
The concept combines the traditional appeal of receiving a physical card, with some of the success that e-cards have seen in recent years.
Hull’s digital and tech scene is booming, as the Tech Nation 2018 report revealed the regional sector turned over £568m last year.
Businesses ranging from KCOM and the Ron Dearing UTC to Arco and C4DI were all credited with playing central roles in the city’s digital revolution, which has seen a growth of 15 per cent since 2014.
The pair of businesses being named on the CE50 list is further testament to the wealth of digital talent on offer in and around the Humber.
You can find the full report, which includes business profiles at www.creativeengland.co.uk
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