East Yorkshire brewery to supply award-winning beer to Tesco
Brewery owner Matthew Hodgson, left, with beer, wines and spirits manager Lewis Whitelock in Tesco St Stephen's, Hull
By Hull Daily Mail | Posted: 30 Nov 2017
An award-winning East Yorkshire brewery has scored a major deal to stock Tesco after enjoying success with other leading supermarkets.
Great Newsome Brewery, based in Winestead, east of Hull, has secured the contract following positive sales at competing retailers Asda and Waitrose.
From this month, six of the craft brewery’s most popular bottled beers will be on the supermarket giant’s shelves across the Humber region.
On sale in stores throughout East Yorkshire and North Lincolnshire, they are Sleck Dust, Frothingham Best, Pricky Back Otchan, Liquorice Lads Stout, Jem’s Stout and Cold Snap.
The farm-based brewery is celebrating its 10th anniversary this year and is working on a substantial expansion of brewing capacity with an extension on course to be completed in 2018.
Director Matthew Hodgson said: “We have been working to get into Tesco for some time now and we are pleased to announce that all the hard work has paid off.
“Our brand and business has shown strong growth in a highly competitive sector and we have many loyal fans who will now have more opportunities to buy. We also believe that the Tesco business will boost brand awareness and open us up to a new audience of beer lovers.”
The brewery has been awarded a collection of World Beer Awards, Great Taste Awards and others since its inception including a World’s Best Beer Gold Award for its popular Frothingham Best bitter.
Beer at the site is brewed from barley grown at the third-generation family farm, and the firm are now seeing a continually growing sales market.
Great Newsome supplies regional pubs, bars, cafes, restaurants, convenience stores, garage forecourts and farm shops as well as having national business with Wetherspoons and Punch Taverns. It is also growing its export market with recent trade with customers in Italy.
Initially, Great Newsome’s products will be listed in 16 regional stores reflecting Tesco’s strategy of stocking food and drink from local suppliers.
“It is possible that we will be nationally listed in the future,” said Matthew, “although our intention at present is to ensure that we maintain our exceptionally high standards in both quality of product and service.”
In addition to its own core and seasonal range of beers, Great Newsome has also brewed the official beer of Hull 2017.
Great Newsome's bottled beer range will be available at Tesco Extra and Superstores in Bridlington, Beverley, Driffield, Goole, Hull, Market Weighton, Hornsea, Scunthorpe, Brigg, Gainsborough, Market Rasen, Barton upon Humber, Cleethorpes, Grimsby and Withernsea.
Overseas growth is a winner for coffee specialist as it takes top spot in Fast Track rankings