Fashion store VERB opens stylish womenswear range and doubles its staff
A family affair - daughter Ella Wardell, owner Lee Wardell, wife Paula Roffe and daughter Lauren Wardell
By Hull Daily Mail | Posted: 12 Oct 2017
A popular new Beverley fashion store has taken on more staff after expanding its offer.
Independent menswear retailer VERB has built on its success by launching a womenswear floor, just months after opening at the Flemingate Centre.
The store, which now offers a hand-picked collection of Italian womenswear to complement its stylish men’s fashion and footwear range, has taken on three new members of staff as a result of the expansion.
VERB owner Lee Wardell said: “When we first opened in May we tested the water with a small selection of ladies fashion in keeping with our distinctive style, with a view to expanding our womenswear range.
“That has been very well received by our customers, so we’ve expanded onto the upper floor and created a dedicated area for our female customers.
“We commissioned a consultant to hand-pick a complete collection from Italy, complementing the men’s range, and offering a style and selection to suit all colour palettes at affordable prices.
“We also have some gorgeous accessories to give the final touch to an outfit.
“We’ve given the first floor a softer feel with floral displays and a more feminine style.
“There’s also a seating area where customers can relax with a cup of coffee while considering their purchases.”
Lee and his team pride themselves on offering top-quality service and fashion advice without a high-end price tag.
He says: “I’ve been in the fashion business for over 35 years and we specialise in giving our customers excellent service coupled with top styling and fashion advice, without inflated prices.
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“Our new collection appeals to the target audience of 25-plus and we feel it fills a gap in the Beverley women’s fashion market.”
The new range was launched at a VIP preview evening with guests enjoying refreshments as they browsed the new collection. A stylish selection of footwear, handbags and jewellery accompany the range.
Graham Tait, Flemingate Centre manager, said: “It’s great that Lee and his team at VERB have been able to expand so soon after opening and they are now able to offer a full range to fashion-conscious ladies as well as gents.
“They’ve created a great space to showcase the new womenswear collection and recruited three additional members of staff, so it’s a real success story.
“This expansion means shoppers have even more choice from Flemingate’s wide range of high street and independent stores and it adds yet more appeal to Beverley as a visitor destination.”
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