Former sweet shop to focus on fitness in Grimsby's Abbeygate

By Grimsby Telegraph | Posted: 10 Aug 2017

SWEAT is replacing sweets in Grimsby’s Abbeygate as the boutique shopping centre welcomes a new fitness brand.

Grimsby personal trainer Dave Lee’s fledgling Fitness Shak range will be sold by 19Seventy9, which has taken the place of Sweet Temptations.

The fusion of surfwear and gym attire is hitting the mid-price bracket.

Dave, who is a personal trainer in the town, said: “The clothes are different to everything else out there. I wanted something that was a beach style fitness look.

“I source all the garments and do the designs myself. I wanted clothing, which not only looks fantastic in the gym but also wears well too.”

The clothes range from running tops, jogging bottoms, leggings, and T-shirts to hoodies, yoga mats and gym wear.

With the Great Grimsby 10K putting the town on the map with nearly 3,000 runners taking part in the second hosting of the event, and Dave seeing many men and women sign up to have him as their personal trainer, he believes there is a strong need in the region for a fitness clothes shop.

Dave has been a personal trainer for more than a year, working out of Oasis Gym in Orwell Street, and has always had an interest in fashion. Already said to be turning heads online and in the gym, he is offering 20 per cent off on Saturday, the store’s opening day.

“We want people to realise there are some good quality clothes at a reasonable price,” he added.

The shop is leased by former bookmakers manager Mark Callanan, (pictured right), who had run the sweet shop for two years, prior to what seems like a dramatic switch from indulgence to endurance. He is, however, well versed with fitness, having been a Cleethorpes Athletic Club member who represented the north of England at events in his younger years.

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