Fruit Market developer forced to put more homes up for sale as hundreds turn out on launch weekend

By Hull Daily Mail | Posted: 22 Jan 2018

The company behind the new homes being built in the Fruit Market have been forced to make more available for sale after being surprised by the demand for the properties .

First look inside the new Fruit Market homes

Wykeland Beal has had to put homes on a second development up for sale earlier than they expected after over 600 people turned up to enquire about the houses.

The developer had planned on just releasing one of the planned four developments close to Humber Street but are now selling half of the planned plots.


Beal Homes are selling the development

Dan Rodwell, marketing and evens coordinator for Beal Homes said: “There’s a lot of sold signs.

“We actually had to release the next phase early because of the sheer demand. We had some VIP days on Thursday and Friday, so basically a VIP launch. Anybody who registered online, were registered for a VIP event and we sold pretty much the full development in the first few hours.


A number of properties have already sold

“We had to release the next phase to keep up with demand. Originally we were going to sell just Horner’s but we’ve had to release Martin’s as well.

“On the Thursday, I think we had about 300 people turn up and about 200 on the Friday. We’ve had about 100 people this morning.

“We’ve been overwhelmed with the turnout.”


Nick and Norma Goldsbrough are looking to buy on the new development

The £17m scheme is the latest chapter in the £80m transformation of the Fruit Market, which is being driven forward by the Wykeland Beal joint venture, working in partnership with Hull City Council.

Nick Goldsbrough visited the launch on Saturday afternoon, along with his wife, Norma, and was planning on making a move for a property.

He said: “We’re interested. We like the Old Town. I used to have a house in the Old Town, I used to have a house in Trinity Court when they first started getting redeveloped.

“Town didn’t get developed quick enough and things have changed on. We have a big house at the moment and we want to downsize.

“We think we’re going to put a reservation down because we don’t think it will go wrong.

“I hope that the city continues to go from strength to strength.”


A look inside the living room of one of the developments (Image: Wykeland Beal)

Kerry and Andy Smith were not planning on visiting the launch until they walked past and decided to take a peek. The plans have given them food for thought.

“We live in Hessle and we’re having architects done and drawings for an extension but when you start thinking about, do we do the build?

"You see something like this and you don’t know. Maybe not,” Andy said.


Mrs Barkworth with her daughter and granddaughter

80-year-old Mrs Barkworth is also keen to move to the new site.

She visited with her daughter and granddaughter and said she wants to snap up a plot too.

“I live on Victoria Dock so I’m pretty city centre living. I don’t want to move out. I want to be city centre living, even at my age!

“Look what we’ve got down Humber Street. It’s really up and coming.”


A new computer-generated image of the Fruit Market development showing a blend of property types and styles to create a highly attractive and sustainable new neighbourhood. The image shows Blanket Row and Martin's Quarter in the foreground. (Image: Wykeland Beal)

The first homes are expected to be completed around the turn of the year. The third and fourth stages of the development are not expected to be ready to move into until around 2020, but the company are taking enquiries.

The homes

Developers say the properties blend traditional and contemporary styles and have been designed to create a sustainable new neighbourhood.

The two and three bedroom homes are arranged in mews styles around four private courtyards called Horner’s Quarter, Martin’s Quarter, Scott’s Quarter and Finkle Corner - all names which are synonymous with the history of the Fruit Market.

Read more: Today's main headlines from Humberbusiness.com 



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