Genius Foods is closing its Hull factory resulting in the loss of 68 jobs
Genius Foods on Main Street, Hull will close next month
By Hull Daily Mail | Posted: 10 Aug 2017
The UK’s leading gluten-free food specialist will close its Hull factory, resulting in 68 job losses.
Genius Foods, which has a bakery factory in Main Street, off Fountain Road in the city centre, announced plans in April to cut its 151-strong workforce.
However, the company has today announced the entire plant will close, which will see the remaining 68 Hull-based staff without a job.
Earlier this year, the company said the job losses were unavoidable because it was stopping production of non-Genius brand foods.
Genius foods is the UK’s leading gluten-free food specialist
The firm has today said since then a number of European customers have chosen to stock unbranded products, resulting in loss of sales which makes the Hull factory unviable.
The news is said to have come as a disappointment to staff, who were called to a meeting on Monday evening to be told.
Chief executive Jeremy Bradley said: "We fully understand the shock and disappointment of this announcement for all of our employees.
"It has been necessary to respond to the change in activity at Hull and the priority of the entire Genius team is to do everything possible in the coming weeks and months to support the hard working and dedicated employees at the site.
"We have put in place a comprehensive package of practical support and advice to help secure alternative employment opportunities as quickly as possible.”
Other existing UK bakery locations will continue to operate, but will focus exclusively on producing Genius branded products.
Genius will in future supply all export customers from its production site in Bathgate, West Lothian.
The company was founded in 2009 and is one of the leading producers of Gluten Free baked products in the UK and internationally.
In early 2013, the business acquired United Central Bakeries, which included two bakeries in Bathgate and Hull. In late 2015, a third manufacturing site was established in Scunthorpe with the purchase of Chapel Foods
Genius Foods currently employs approximately 370 employees across the business.
Speaking in April, when the first set of job losses were announced, a worker who did not wish to be named said: “All of a sudden they have sprung this on us, it has come as a shock. There has been rumours about cuts, but nothing like losing this many.
“There are a lot of people who have been there a long time, some for ten years, who are facing losing their jobs. A lot of people rely on the work to support their families. It’s devastating, moral is really low.”
Subject to employee consultation, the site is expected to close at the end of next month.