Great Taste Award netted by JCS Fish’s branded sea trout
FAMILY PRIDE: Louise, Jack and Andrew Coulbeck, of JCS Fish, are delighted with the Great Taste Award for BigFish Brand Sea Trout Fillets
By Grimsby Telegraph | Posted: 10 Aug 2017
GRIMSBY seafood processor JCS Fish has been given a Great Taste Award for its BigFish Brand Sea Trout Fillets.
Organised by the Guild of Fine Food, Great Taste sets a nationally-acknowledged benchmark for fine food and drink, highlighting products that have been tested and approved for flavour, presentation and overall quality by a team of highly qualified judges and food writers.
Director at the Murray Street family business, Louise Coulbeck, said: “It is fantastic to have our faith in sea trout reinforced by this award. The fish is still relatively unknown in the UK market, it has its own flavour and character and we felt it deserved to be made more widely available.
“Like salmon it is rich in omega three and it complements our range perfectly.”
BigFish Brand Sea Trout is made with a strain of farmed rainbow trout, oncorhynchus mykiss, which is slow grown at sea, producing a fish with full marine flavour and firm flesh.
It was added to the BigFish range last year using the same format as the salmon it made its name in – individually wrapped frozen fillets of fish which can be poached in the pack, microwaved or baked straight from frozen.
Mrs Coulbeck describes them as “a highly convenient option for time-poor consumers looking for healthy meal ideas”.
BigFish Brand Sea Trout fillets are available from independent stores across the country, the factory shop on the docks, and via Ocado.
As reported, JCS Fish also recently launched Smoked Sea Trout alongside a new chilled smoked salmon product.
The £6 million turnover company was founded in 2000 by the Coulbecks, with son Jack joining earlier this year, having served an ‘apprenticeship’ with neighbouring industry giant Young’s Seafood, and seen his parents develop the business through his childhood. it now employs 40 people.