Have a butchers at the new Nisa as its sausages sizzle!
REFRESH AND NEW RANGE: Nisa overhaul.
By Scunthorpe Telegraph | Posted: 25 Aug 2017
A derelict butcher’s shop in the middle of a busy north Hull housing estate has been snapped up by a Nisa retailer who has removed 25 skip loads of waste from the site to create a vibrant new store.
Sarinder Mehat has worked in retail since childhood after first moving to the UK in the mid-1980s and helping in his uncle’s shop in South Wales.
“I have never done anything else,” he said and he knew the premises had great potential as soon as he clapped eyes on them.
“I’ve lived in Hull for 15 years and know every part of the city and this is a great location for a shop. There are very few convenience stores in this part of the city and being in the middle of a housing estate, we should be busy.”
Originally a butcher’s, the 2,000-sq ft store closed some three years ago, and needed a lot of attention to turn it into a modern retailing space.
“We ripped everything out and almost knocked the place down and re-built it. More than 25 skips of waste have been taken away – old chillers and freezers and so on – and had a complete overhaul.”
The store, situated on The Quadrant in Hull, opened following the impressive transformation taking just weeks to complete and Sarinder has high hopes the renovated butchery “meats” the demands of his new customers.
It comes as the Scunthorpe delivered wholesaler's own label Heritage Gourmet sausages hit the highest sales yet earlier this month, despite the team claiming BBQ weather never really hit home.
Almost £20,000 worth of sales were made to independent Nisa retailers in week 18, confirming the third-party produced sausage range as a firm favourite.
Tracey Redfearn, brand manager for Heritage at the Waldo Way headquarters on Normanby Enterprise Park, said: “Sausages are about more than just barbecues. They make an excellent choice for breakfast and our Heritage Gourmet range especially offers a fantastic choice for the weekend breakfast occasion.
“Members can really exploit this in store and encourage sales, particularly considering the competitive pricing of just £3 per pack or Buy Two for £5.”
The Gourmet range offers six mouth-watering varieties; with the three new additions of pork and apple, pork and onion and pork chipolatas joining this summer along with the improved old favourite pork, the Cumberland and the Lincolnshire sausages.
And as autumn draws ever closer, there are more opportunities for sausage sales to continue to rise.
Tracey said: “Sausages are so versatile; they can be used in such a wide range of family meals and the Gourmet range is perfect for a whole host of family favourites – sausage casserole, bangers and mash and toad in the hole to name a few.”
Andy Cowin, Nisa’s trading controller for meat and poultry, said: “Our Gourmet sausages are made from only the highest quality British meat. Sales are continuing to grow and the multibuy deal drives value and also delivers great cash margins for retailers.”
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