How the Humber's message is now up as visitors touch down
MARKETING THE HUMBER: The new display at Humberside Airport is revealed by airport managing director Deborah Zost, left, and Anita Pace, chair of Bondholders
By Scunthorpe Telegraph | Posted: 14 Jul 2017
TENS of thousands of visitors travelling through Humberside International Airport are being greeted by new high-impact signage, showcasing the area as a great place to live, work and invest.
The Bondholders marketing organisation, which promotes the Humber region on a national and international stage, has worked in partnership with the airport and local authorities to complete the project.
Vibrant wall vinyls with dedicated seating area and hanging signs have been introduced at key points within the terminal for domestic and international flights.
Anita Pace, chair of Bondholders, said: “We are delighted to have worked with Humberside International Airport and key local authorities to deliver this project, which is just one of the many ways in which we are working to generate awareness and interest in the Humber.
“With more than 200,000 travellers flying in or out of the airport every year and at such an important time for the region, Bondholders recognise that this is a crucial location to project the Humber’s significance and opportunities to potential investors.”
The work features the Energy Estuary, Cleethorpes beach, rolling parkland and Hull’s UK City of Culture status.
Deborah Zost, Humberside Airport’s managing director, said: “The new signage will highlight the wide-ranging opportunities the region has to offer for both business and leisure travellers.
“As the airport is a gateway to the region, served by worldwide connections, it is the ideal place to help create further awareness.”
The design carries through the recent brand review and design of investment portal, TheHumber.com, which launched in January.