How's this for workplace pride? British Steel 'brand' catalogue launches for Christmas

By Scunthorpe Telegraph | Posted: 11 Dec 2017

Shoppers looking for last minute Christmas presents in Scunthorpe could find help in the first-ever merchandising catalogue issued by British Steel.

The Scunthorpe-headquartered company, which employs 3,000 people in the town, has pulled together a range of branded products, underlining pride in the business.

Introducing the range, in a message in the catalogue, a British Steel spokesperson said: "Our brand is at the heart of our business, it’s more than just our logo, it’s our values, ethos and principles. It’s how we communicate, how we look, what we do and how we make people feel. Our visual identity is important in order to accurately and consistently tell our story and convey our messages to customers, suppliers, employees, stakeholders and communities.

"We’ve partnered with commercial to ensure the passion and pride in our organisation is reflected in our merchandise. We’re proud of our values, quality and identity and this is mirrored in the items we have available. We hope the merchandise makes you feel proud of our brand."

READ MORE: Queen names battleship built for Royal Navy using Scunthorpe steel

Items on offer to steelworkers and their families include specially-emblazoned umbrellas at £28.88 a time.

T-shirts, hoodies and fleeces up to size XXXXL are also available at prices of between £16.13 to £17.50.

Long and short-sleeve shirts both for men and women come in white, navy and light blue and cost up to £17.88.

Silk ties come extra at £9.35.

And for the office? Mugs are priced at £10.60 and USB pens at £38.75.

READ MORE: Today's main headlines from Humberbusiness.com


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