Hull company G.F Smith launches paper made from recycled disposable coffee cups
G.F Smith's new 'From Cup To Paper' installation
By Hull Daily Mail | Posted: 14 Nov 2017
Hull luxury paper merchants G.F Smith has unveiled a new range of paper made completely from recycled coffee cups.
The paper company is recycling the cups to leave no waste, by using 90 per cent of the cup to turn into paper fibre and recycling the remaining plastic waste.
The historic company, based in Lockwood Street, was shocked that only one in 400 cups is recycled so sought to turn the waste product into paper, developing the Extract range.
The firm’s director says it is working hard to minimise waste in the paper industry.
John Haslam, joint managing director at G.F Smith, said: “In our continuing drive to be more innovative, pioneering and disruptive as a brand, G.F Smith remains committed to sustainability. We aim to continually challenge the global paper industry.
“This is why we introduced our Exact Sheet Policy over a decade ago which allows customers to order the precise number of sheets they require - all steps in helping us eradicate waste at every step.
"We believe Extract will kick-start new conversations within the paper industry and help continue to challenge it.”
To accompany the launch, G.F Smith has also unveiled an installation called “From Cup to Paper” by design partner, Made Thought, at its London offices in Fitzrovia.
G.F Smith says it is reducing its carbon footprint by more than 90 tonnes of CO2 a year due to solar panels.
The firm’s Hull site, which employs 140 staff, is covered by nearly 800 solar panels covering 1300sq m, all the feasible roof space.
The company was involved in 2017’s City of Culture celebrations by putting together the ‘Paper City’ installations over ten days across Hull, as well as the ‘World’s Favourite Colour Project’.
Ben Parker, creative director of Made Thought, said: “This project is so compelling because I don’t believe people are really aware of the scale of the issue. We see the need to use bold creativity to make it more visible but also inspire action rather than just pointing a finger at the problem.
“The subject matter draws us into its story because of the serious challenge of this global problem which is a ‘human’ issue that affects us all.
“Sustainability today for any brand is a given – but is often seen as boring – which is why we didn’t want to sell the paper on guilt.
“We wanted our behaviour to be the opposite. This is why the visual brand is all about possibility, transformation, and how we can create something from nothing.”