Hull Pie to launch new Sweetie Pie range as it looks for city centre shop

By Hull Daily Mail | Posted: 11 Mar 2016

IT STARTED life as a hastily-scribbled logo on the back of a napkin. Today, Hull Pie employs 23 people and has shops in Newland Avenue, Cottingham Road, and outside St Stephen's shopping centre, as well as a catering team for festivals and events.

The innovative piemaker opened in Trinity Market in 2011 and has gone from selling 500 pies a week to thousands, with an ever-changing and evolving range of fillings.

Owner and founder of the business, Matt Cunnah, said: "We have some brilliant things coming up, like our new Sweetie Pie range of sweet treats, including Cookie Pies, Whoopie Pies and some amazing vanillas.

"We're also looking for a new site in the town – we want to be in the best place and best position for next year's UK City of Culture.

"I'm proud of where I live and we want to be involved with Hull 2017 as much as we can and be at the forefront of Hull's food scene for the whole of the City of Culture year.

"We want to be a business synonymous with Hull – after all, we are the Hull Pie."

Mr Cunnah got the inspiration for his business in mid-flight over the Atlantic Ocean.

The company has gone on to win numerous awards, including the Remarkable East Yorkshire Tourism Awards Remarkable Food Provider category, bronze and silver in the British Pie Awards, and last year's Made in Hull Sold Locally Award – part of the Made in Hull celebrations.

Organised by Streets Accountants, the Made in Hull initiative aim to celebrate the variety of goods and services produced in Hull that demonstrate pioneering thinking.

Following last year's event, Mr Cunnah entered into a partnership with the KC Stadium, which means the avid Hull City fan now supplies gourmet pies to supporters.

He said: "We work closely with Henry Crane, catering manager at the KC Stadium, who is a massive supporter of us, and we're really fortunate to be working with him going forward.

"It's the Great British Pie Awards this year and we've been able to enter the Football Stadium Pie award. I think Hull City will be a Premier League team next year, and obviously a Premier League team needs a premier league pie."

The Made in Hull celebrations will return this year on June 10, as part of Humber Business Week, and Mr Cunnah is urging people to get involved.

He said: "As soon as local people see the Made in Hull logo, they instantly feel proud. They want to help you achieve, help you grow and stand behind you."

  • The launch of this year's Made in Hull is taking place today at St Stephen's shopping centre in Hull, from 11am to 2pm. For details, visit the stand on the ground floor of the shopping centre or visit

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