Hull print firm helps elite women's cycling team step up a gear

By Hull Daily Mail | Posted: 7 Aug 2017

A competitive cycling legacy is being kept alive, thanks to the support of a Hull based printing firm.

Jadan Press is helping to back a successful ladies' cycling team that recently rode in the Women’s Circuit Race in Beverley.

Pam Wainman, of Jadan Press, is a lover of sport and is supporting women’s racing as a testament to her late mother’s own cycling prowess.

Victoria Hood, centre, with Joanne and Jonathan Wainman.

She said: “As a business, we support many teams but the one closest to my heart is our namesake squad, Team Jadan.

"My mother was an accomplished cyclist, with a string of sporting accolades to her name. Sadly she passed away in 2012, and it was a strange coincidence when, shortly after, we were approached by Victoria Hood, who runs the team.

"I knew it would be something my mum would want us to do and so jumped at the chance to help them and, as the main sponsor, we were delighted to have the team named after us.”

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The team also receives sponsorship from Weldtite and Vive Le Velo.

“Team Jadan is an elite set of very fit young women who travel the country competing in a variety of races," said Ms Wainman, whose son Jonathan and daughter Joanne also work in the family business.

"We work together to promote women’s cycling, which used to come second fiddle to men’s racing, but I am pleased to say it is getting more TV coverage and support from enthusiasts.

“Cycling has become more popular in our region since the Tour de Yorkshire. It’s a high velocity sport and the risks are huge when travelling on a thin piece of metal at break-neck speeds; this is why I love it so much, it’s thrilling to watch."

Victoria Hood, manager of Team Jadan, has just won two National Masters Track Championships.

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She said: “Team Jadan established the first Yorkshire Women’s Road Race Series four years ago and at the same time took part in the East Yorkshire Classic/

"There had never been a women’s race, it was men only in Beverley.

“Now we are the UK’s only full development team, which sees girls coming up from youth level right through to senior ranks, giving all the opportunities to develop their skills and most of our original youth riders now represent the country and ride for Great Britain, on the Olympic pathway.

“Support from Pam Wainman and our other sponsors, Weldtite and Vive le Velo, gives us funding to take the girls away to races and provide a supportive environment to help them thrive.”

Jadan Press also sponsors other sports, including Hull City and Hull FC.

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