Hull taxi firm 966 Cars launches new Uber-style app

By Hull Daily Mail | Posted: 13 Jun 2017

A taxi firm in Hull has designed and launched an Uber-style app which they believe could transform the service in Hull.

Anlaby-based 966 Taxis launched the app on Monday evening, which will allow customers to track exactly where the taxi they have booked is.

Co-owner Mark Ward believes it will help solve the problem of not having enough taxis at the right time in Hull, without the need for an increase in numbers.

He said: "We have invested in the most advanced taxi system in Hull and believe it will make a huge difference to the way the city uses taxis from now on.

"We have had a full in-office dispatch system built along with apps for iPhone and Android for a flawless, on demand service. We believe we have answered the public demand for Uber by giving them a more advanced and local version of Uber."

With City of Culture, there have been a number of large events creating a high demand for taxis.

Many attending the recent Paul Heaton concert at the KCOM Craven Stadium criticised the taxi service in the city.

But Mr Ward is confident the new taxi app will address many of the problems.

Read more: Princes Quay reveals new shops and opening date for major £20m Hull outlet deck

He said: "We have read for far too long about the shortage of taxis in Hull, and we firmly believe if all drivers were to use a fair system like ours there would not be any demand for more taxi drivers on the road than we currently have.

"The local drivers could provide a flawless service and earn a good standard of living while doing so. The city of Hull is crying out for Uber and we believe that the public will love using our taxi service.

"All the taxi drivers in Hull will want to work the busy rush hours as we have no interest in charging those drivers a weekly fee. We will charge totally on pay-as-you-go based on a percentage of earnings."

Customers who download the app can book the taxi, which is dispatched instantly through an automated process.

Mr Ward said: "The job is automatically allocated to the nearest driver which makes for a fairer system and is much better for the customer.

"The customer is notified by the app and they can then follow the progress of the taxi.

"Too often customers are told a taxi is five minutes away and then hang around outside for half an hour. This way they know exactly where it is and when it will arrive.

"We have designed the app ourselves and we are very excited about launching and we think it will really take off. We are happy to work with other taxi firms in the city."

To download the free app search for 966 Cars on the Apple app store or Google Play.

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