Hull tool suppliers go viral after putting customers in stitches with slap-stick comedy videos
Paul, Aaron and Jamie have gone viral with their funny product demonstrations.
By Hull Daily Mail | Posted: 12 Sep 2017
A Hull-based company has gone viral after uploading hilarious videos of staff members explaining their products with a twist.
Based on Hedon Road, R&C components was founded 35 years ago by Ray Budding.
The company supplies industrial maintenance products to engineers and manufacturers. Looking to overhaul their marketing campaign, Ray’s son Paul, his brother Jamie and full time employee Aaron Arksey decided to post videos to the company Facebook page.
Paul, 36, said: “At first it was all very serious but then we realised people weren’t interested. They preferred it when something went wrong!
"So we started mucking around and creating scenarios all while using the products we wanted to sell.”
The videos usually contain Paul as the main speaker with Aaron, in his early 20’s, answering his questions.
Jamie prefers the role of cameraman but can often be heard laughing. Their newest one, posted just two days ago has already had 1.4K views and 45 shares.
One of the videos shows Paul talking to the camera about duct tape. At the end, the camera pans and you can see Aaron stuck to a desk with the duct tape.
Paul continued: “We just use old fashioned humour and everyone can get involved. Since we started we’ve had companies message about the videos and we have gone into partnership with some of them. We’ve also started doing competitions which gets people interested.”
The team run competitions where customers can be in with the chance of winning everything from driver gloves to baseball caps.
The disastrous duo only quickly chat about what they’ll be doing before the camera is switched on.
“Coming up with the ideas, I often just see something that plants a seed and I’ll think about it and come up with something throughout the day.”
Paul praises his amazing team for helping to put together the videos. This includes Aaron, a friend’s son who used to work only Sunday’s before going full time, Garry who has been featured in just the one video and Emma who runs the online shop.
Paul said: “We all bring something to the work place. It’s very chilled and we all have a laugh but we still get the work done.
“But we don’t want to take ourselves too seriously. At the end of the day it’s all about having a laugh.”