Hull University students hoping to be pitch perfect in marketing contest

By Hull Daily Mail | Posted: 9 Mar 2017

Four marketing students will today represent the Hull University Business School (HUBS) in the final of a national competition.

The students will compete in separate teams which have both won through to the final of The Pitch, a nationwide marketing challenge organised by the Chartered Institute of Marketing (CIM).

Peter Andrews, a lecturer in marketing at HUBS, said: "It is a wonderful achievement for our students – and particularly remarkable as it follows our hat-trick of success at last year's competition.

"Last year, two teams of our students made the national final and achieved first and second place.

"The university was also awarded first place for its exceptional student engagement."Once again, this year's students are a real credit to the business school and the university.

"There are just 12 finalists in all so for four of our students to have made it through is really impressive."

The students, who are all in their final year, will present their ideas in response to a real marketing challenge set by travel company, Student Universe.

Ehsan Asghar and Ben Pocock will compete as Hull Team, and Marina Segalin will be joined by Halil Uskuri as they pitch to a panel of industry leaders as team Spaghetti Sheftalia.

In addition to honing their pitching skills and building real-life experience to complement their classroom learning, the students have a chance to win some high value prizes in the competition.

The overall winners will receive a £3,000 cash prize, VIP tickets to CIM's Marketing Excellence Awards and one year's complimentary CIM membership for each team member.

Runners-up will also receive significant prizes including £1,500 in cash while all finalists will enjoy permanent promotion at CIM in The Pitch hall of fame.

Mr Andrews said: "The students have all worked incredibly hard to reach the national final and I am sure they will deliver great presentations that will impress the judges."

Participation in the competition is just one of the ways that HUBS is building stronger links with CIM and commercial companies to boost students' real-life business experience and employability skills.

Last year, HUBS joined forces with the professional body to give students the opportunity to work towards professional qualifications through CIM Graduate Gateway.

Students now have the opportunity to achieve exemptions from CIM assessments while studying on marketing programmes, if certain academic requirements are met.

This fast-tracks the process of gaining invaluable professional qualifications from CIM, which can open up the door to increased earnings potential, a wealth of networking opportunities and resources, and will give students a real boost up the career ladder.

More news: Karren Brady, John Simpson and Alexander Armstrong at new The Business Day event

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