Hull's pork producer Cranswick proves investment is a recipe for success

By Hull Daily Mail | Posted: 25 Jul 2017

Strong UK sales has helped Hull pork producer Cranswick deliver another set of sizzling results.

The premium sausage maker has churned out a 27 per cent rise in first quarter sales, with like-for-like revenue up 21 per cent on the same period last year.

The company said this growth had been “underpinned by strong domestic volume growth, with all product categories making a positive contribution”.

In a trading statement released yesterday, the company said: “The group continues to invest heavily across its asset base to add capacity and capability and to ensure it can deliver high quality food products to its customers from modern, well-invested and efficient facilities.

“Ongoing investment in our pork processing facilities both at Preston near Hull and at the recently acquired Ballymena site in Northern Ireland will increase pig processing capacity and drive further operating efficiencies.”

INVESTING IN TASTE: Cranswick is continuing to invest in its sites, to increase capacity and satisfy the nation's demand for premium pork products

Cranswick was founded in East Yorkshire in the early 1970s by a collective of farmers who started producing pig feed together.

In 1980, the company expanded into food manufacturing, and the company is now one of the largest food producers in Britain.

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Cranswick Country Foods – part of Cranswick plc – currently supplies about a quarter of the UK’s premium pork, with almost three quarters of its pigs procured from within a 50-mile radius of the company’s head office in Preston.

The group employs 6,500 people throughout Yorkshire.

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As well as producing premium pork products, Cranswick has also expanded into continental meats, olives and antipasti, pâté, continental cheeses, fresh Italian pasta.

Its Continental Fine Foods division in Manchester is headed by Italian-born food expert Vaz Frigerio.

Cranswick said “further progress has been made” on its new, purpose-built continental products factory in Bury, which will consolidate current production from the group’s two existing facilities and “provide substantial additional capacity to support future growth”.

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Cranswick, like other British manufacturers, has been grappling with rising input costs triggered by the sterling’s collapse since last year’s Brexit vote.

The group said it had managed to “partially mitigate” these higher costs, and said it remained confident of hitting its full year targets.

It said: “With experienced management at all levels of the group, a strong range of products, a well-invested asset base and a robust financial position, the board is confident in both the outlook for the current financial year, which remains unchanged, and the continued long-term success and development of the business.”

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