Humber Business Week relaunches website and app for 2017

By Hull Daily Mail | Posted: 8 May 2017

A new website and app has been launched for Humber Business Week 2017, marking a digital shift in the event's approach.

For the first time, organisers have decided against producing a full glossy brochure of the week, instead believing digital platforms to be more suited.

The new website has been designed and developed by Willerby-based Arrival Design, which for the past three years has been communication partner for the week.

Software developer StyleTech Soultions is also supporting the event again, updating the Humber Business Week app after developing the platform last year.

Read more: Nominate the best for the Hull Daily Mail Business Awards 2017

Both organisations have donated their time for free to deliver a major online improvement for the Humber business community.

With the new website fully responsive to adapt to all hand-held devices, and the app bringing an interactive element to proceedings during the week though competitions and social media activity, Business Week chairwoman Kath Lavery said opportunities to make the most of the week, from June 5 to 9, are greater than ever for all companies.

She said: "Here we have two local, successful yet relatively small businesses who have gone well above and beyond the call of duty to provide all event holders and delegates of Business Week with the digital platforms to help ensure the week is as successful as can be.

"Given the demands on businesses in current times, and the need to serve customers alongside work such as this, it is a tremendous gesture and very much in-keeping with the spirit of Humber Business Week and the themes of inspiring, educating and sharing skills and knowledge for the benefit of all.

"The new website was offered to us by Arrival Design as they simply felt the old site, which had not been modified for years and was not suitable for mobile and tablets, was not in-keeping with the Humber Business Week brand, reputation and status. The new website has clearly changed that.

"Styletech first delivered the app last year, in a very tight timescale, and have relaunched it for 2017 bringing many more benefits and improvements which we will see during the week. Wherever you are and whenever you want information of our festival of business, it will be available at the touch of a button."

Communications lead Paul Baxter, of Arrival, said: "Quite simply Business Week event holders and delegates now all look online for their information. We have looked to ensure all information is available at the touch of a button in 2017, from checking the week schedule and booking on events to keeping up with the latest news.

"There is usually a huge surge in bookings in the first few weeks of May, and we hope these changes will see more events than ever being filled to capacity in 2017."

Organisers say the Humber Business Week schedule is the 'strongest and most exciting yet'.

Beginning with the traditional Bondholder Breakfast Launch at the University of Hull on Monday, June 5, the events will be followed by the Institute of Directors Humber Luncheon, at which singer Midge Ure, of Ultravox, Band Aid and Live Aid fame is keynote speaker.

Other events include the Bank of England's 'outlook for the economy' and The Hull Lifestyle Awards, which will recognise the organisations and personalities making an outstanding contribution to the city and announced its shortlist last week.

Hull 2017 has confirmed its involvement with its 'Celebrating Arts and Business' event, held at Humber Street Gallery to examine the positive impact business and art partnerships can have.

The week will be completed on Friday, June 9, with the newly introduced 'The Business Day', at Bridlington Spa, with speakers including Baroness Karren Brady, BBC World Affairs Editor John Simpson and Welcome to Yorkshire chief executive Gary Verity.

The new networking-based event has been spearheaded by East Riding Council with key business supporters including Bridlington Spa, the University of Hull, KCOM, Sewell Group and Welcome to Yorkshire.

This year also sees two 'Growth Hub' events, staged on both banks of the Humber, being led by the Humber LEP and aimed at removing the barriers for small businesses to stage sessions as part of the week.

Visit www.humberbusinessweek.co.uk for details.

Read more: Sunday Times Rich List 2017 reveals 20 wealthiest people in Yorkshire



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