Humber's message on logistics benefits needs to be heard

By Grimsby Telegraph | Posted: 27 Apr 2018

STRATEGIC work to promote the region’s ports is progressing past an initial pilot event in Sheffield.

Marketing organisation Bondholders is consulting with industry experts on HumberPort Forum to promote the opportunities available to both manufacturers and distributors by trading through the estuary.

Late last year South Yorkshire stakeholders were addressed, and the model is now being further developed.

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Diana Taylor, managing director of Bondholders, said: “It is important for us to play a part and take the key messages of the Humber out to a wider audience.  This first set of roadshow events will provide a blueprint for us to globally position the offer of our region across many of our key growth sectors.”

The collaborations continued this past month when representatives from the sector attended Immingham’s Modal Training Centre, where the Humber’s promotional campaign was showcased. It will be used initially to target businesses across the north to encourage use of the Humber’s infrastructure as a key part of their supply chain. 

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Simon Dwyer, chief executive of Seafox Consultants, said: “We have had the opportunity to present the overview and summary of our current Humber offer to attract businesses from northern regions, the UK and also potentially abroad to promote the importing and exporting opportunities. 

“This forum has been very well received with engagement from the sectors’ key figureheads providing very informed feedback. Our promotional offer will be used later this year to target areas such as Sheffield, Doncaster and Leeds. With an added opportunity to take the Humber message to Rotterdam.”

To find out more about HumberPort Forum email diana.taylor@marketinghumber.com.



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