Hypnotherapist has expansion on her mind

By Hull Daily Mail | Posted: 9 Jun 2017

WHEN you think about the region’s most successful businesses, it’s easy to focus on those working in traditional industries like manufacturing.

Yet some of our most valuable exports are anything but.

Beverley-based hypnotherapist Sheila Granger  has built up a phenomenally successful global business, teaching 2,500 other clinical hypnotherapists, in nine countries, how to use her methods and turn their practices into business success stories.

She is now taking this process one step further, by franchising the Sheila Granger brand and enabling other, carefully selected practitioners to deliver therapist business training using her model.

In just six months, the move has seen her  business grow by a further 20 per cent.

She said: “I’m extremely excited about this fresh opportunity to make a difference to the international hypnotherapy community.

“My mission is to promote real-life hypnotherapy, making the amazing benefits accessible using my tried and tested methods that work on real modern problems in the real world.”

Sheila has just taken on her first tranche of franchisees, with 20 trainers in Australia, New Zealand, Canada, Belgium and the US. 

Being a franchisee gives them access to Sheila’s branded courses, covering areas of hypnotherapy business development including marketing, business growth and financial management. 

Franchisees can then use these materials and training to teach other therapists how to make a success of their skills. 

Sheila’s reputation ballooned after, having been qualified for just two weeks, she responded to a story in the Hull Daily Mail about a woman from the city who could not stop hiccupping. 

She successfully hypnotised her out of her habit, with the resulting local and national media coverage putting her well on her way to becoming a well-known figure. 

After that, she developed her “virtual gastric band” hypnotherapy-led weight-loss programme, which has helped hundreds of people shed pounds and seen Sheila featured in the local and national press again and again. 

Speaking about the role of her virtual gastric band in controlling weight, she said:  “Hypnotherapy is rather like flicking a switch in the brain to make us satisfied with smaller portions of food and choose healthier options.

“It gives us control over what we put into our bodies, rather than mindlessly eating the wrong types of food and feeling guilty afterwards.”

The East Yorkshire-based entrepreneur is now aiming to have up to 200 franchisees on the programme, giving her the potential to reach every hypnotherapist in the world and teach them the foundations of success. 

She said: “I want to educate as many people as possible about hypnotherapy’s potential to change lives.”

To this end, she has written her own therapy manuals, covering her methods for dealing with everything from smoking cessation to phobia management and sugar addiction. Sheila recently launched her East Yorkshire Chamber of Complementary Therapists, another vehicle for bringing practitioners together to share best practice.

And she spends several months of each year touring the globe to teach her fellow practitioners and speak at high-profile industry conferences, and has just returned from the Hypno Expo 2017 event at Daytona Beach, Florida.

She’s also preparing to jet off to New Zealand later this month for the National Hypnosis Conference, where she is a keynote presenter.

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