Innovation to be celebrated as 2018 Digital Awards launched
By Hull Daily Mail | Posted: 6 Jun 2018
Hull's thriving digital and tech community will come together once again to celebrate the industry's growth at the 2018 Digital Awards.
The sector has grown by 15 per cent since 2014 in the city, and digital businesses last year turned over more than £560m.
Now is the time for businesses to shout out about their achievements, and be in with a chance of winning one of the 11 awards available this year.
From innovative new start-ups to established businesses which are leading their field, there is something for everyone at this year's Digital Awards.
David Keel, chair of Hull's C4DI and co-founder of Trident, said: “The Digital Awards is an overwhelmingly important opportunity that businesses would be foolish not to take advantage of.
“The publicity that goes with the awards is simply beyond what new start-ups could afford, and if you win, the opportunities that can open up is incredible.”
The awards have now officially launched, in a collaboration between Hull Live and KCOM, with the deadline for entries being August 5.
The finalists for the 11 categories will be revealed on August 10, before an awards night will celebrate the talent on show in the Humber region on September 20.
Here are the categories up for grabs, and how to enter:
Best Mobile App
Sponsored by Spencer Group
Judges will be looking for a stand-out App, showing innovation, imagination and flair. The App, either a stand-alone App or interactive element to a website, should be attractive but also useful and evidence of interactivity will be expected. Apps with either a consumer or a commercial focus can be considered and the winner should be able to demonstrate strong take-up in its target market. Successful firms should show style and flair in their design.
Young Digital Person of the Year
Sponsored by Wykeland
This category will recognise an individual under the age of 25 who has made an impact on the digital landscape in Hull and East Yorkshire in the last year. They could be a game designer or web developer, artist or software specialist. The region’s success in the digital arena depends on talent staying in East Yorkshire and judges will look to reward the best and brightest young people for their efforts. The winner could be an entrepreneur or an excellent employee whose work has made a difference to their business.
Best Digital Start-up
Sponsored by Ron Dearing UTC
A company or organisation that has launched in the last two years and has already found a strong and loyal digital following, customer base or audience. This award can recognise success in a wide range of fields, from online retail to web development or marketing. The winner will have bold ambitions and clear evidence their growth plans have got off to a solid start. Judges will be looking for bright, adaptable firms not afraid of challenging the established order.
Best Use of Technology within Education
Sponsored by PureSpeed
As more schools and colleges sign up to digital, we’ll be looking for a stand-out performer in education who is using digital technology to interact with pupils, staff and the public. The winner will have embraced the internet’s possibilities for teaching and be able to show how its use has helped pupils develop their skills. Judges hope to see creative uses of technology which goes beyond the occasional use of slideshows.
Sponsored by Arco
A company or organisation that can show itself to be a true vanguard of digital commerce. This could range from an online based retail business to a sports club using online to build its core business. Firms of all sizes can be considered, from small new companies up to major organisations driving change. Businesses which have fresh ideas for selling products online will be looked favourably on and creative thinking will be rewarded.
Best Digital Marketing Communication (inc social media, website & video)
Creative campaigns are common, ones that work less so! We’re looking for a one-off marketing or promotional campaign, or continuous excellent use of digital tools such as social media, to promote a business, organisation or event. East Yorkshire is home to a wealth of marketing talent and the best firms in the field recognise digital is now at the core of their operation. Judges will be keen to see eye-catching graphics, unusual videos and impressive ideas on adding value to content.
Best Digital Innovation
Sponsored by Hull College
New ideas are the lifeblood of the fast-moving digital industry. We’ll be looking for a unique design or innovation which has helped a company or organisation take a step forward in their digital journey. The winner of this product could work in hardware or software, refining a successful product to make it even better or coming up with a great new concept from scratch. Clever ideas for bringing traditional businesses into the digital arena will also be considered.
The judges will assess entrants for evidence of creating novel devices of genuine utility or usability – hardware that supports clear impactful improvement in the lives or situations of its end users. Preference will be given to entries designed for integration, allowing inclusion into larger, broader solutions. The category is open to firms of all sizes and could be won by a young firm with disruptive technology or an established one with a relentless focus on improvement.
Best Global Reach
Sponsored by Trident
The judges will assess entrants for evidence of leveraging their own unique digital (hardware or software) products and services to gain commercial contracts outside of the UK. Preference will be given to those organisations that have been able to demonstrate that the export of their services has led to increased local turnover and consequent growth/recruitment etc. Every digital business has the potential to be global and judges will reward the firms that have seen that opportunity and really grasped it.
Best Emerging Technology
Sponsored by Arc Studios
The judges will assess entrants for evidence of creating innovative technology (hardware or software) that broaches new territory in some significant way and that represents progressive developments within a field for competitive advantage. Examples of currently emerging technologies include educational technology, information technology, nanotechnology, biotechnology, cognitive science, robotics, and artificial intelligence.
Digital Ambassador of the Year
Sponsored by KCOM
Awarded by the judges to an individual, company or organisation that is leading the way in digital application and development and helping inspire others on the community. The winner will be focused on making the region a great place for start-ups and tech firms to work, and tirelessly promote it to external organisations. They will play a key role in making the digital economy successful.
Junior Digital Champion
This category is open to students in Years 9 to 11 who demonstrate a flair for using digital technology. We’re looking for students who have produced amazing digital content, developed apps or software, or have used digital technology to produce great work as part of their studies in school or within a within a project or activity in their own time. Entries will go forward to the Junior Digital Awards, with the overall winner named as Junior Digital Champion. Nominations must be made by a teacher and are limited to one per school. We want to hear about your school’s Digital Champion!
How to enter
You are eligible to enter The Digital Awards 2018 if your website, app, organisation or business is based in, or has an obvious interest in the following postcode sectors - HU1-20, YO15, YO16, YO25, YO42, YO43, DN18, DN19.
The closing date for all entries is midnight on Sunday, August 5, 2018. All entries will be judged by our independent panel of judges on August 7.
You can enter the 2018 Digital Awards online at www.thedigitalawards.net.
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