Manufacturer looking to clean up in Dubai after navigating export challenges
East Yorkshire manufacturer overcomes complex red tape to secure Dubai deal
By Hull Daily Mail | Posted: 12 Apr 2017
AN East Yorkshire manufacturer has overcome complex red tape to clean up with a lucrative contract to Dubai.
Complicated shipping routes and customs requirements means exporting to the Middle East can pose a challenge for UK firms.
Grotech Production Limited, however, has made tidy work of a request for test samples of a powder cleaner, helping the contract manufacturer win an ongoing contract with Dubai.
The company has now shipped the first consignments of its Freshclean hard surface cleaner to the Middle East.
Grotech will be sending further pallets in the near future, and says now it has broken into the market in anticipates significant growth in this area.
Customer relations manager Stephen Moore said the deal has also opened up doors to new customers in other countries.
He said: "The challenge for our team was that, as a chemical, there was a lot of detailed paperwork to complete to ensure it navigated customs easily.
"Incomplete documentation could have caused delays or even non-shipment, ruining our chances of a long term contract."
Grotech Production Ltd was started as Protech Formulations Ltd in 1977.
Based at Britannia Road, Goole, the firm is a contract manufacturer of chemical products for the agricultural, horticultural, household, motor and construction industries.
The company, which was last month announced a runner up at the Hull Daily Mail's Humber Renewables Awards, works with a series of blue chip organisations on start up, volume, and declining market production runs.
It also offers research, formulation regulatory advice, manufacturing, packaging and storage solutions.
For the Dubai deal, Grotech's office team used its experience of shipping sensitive compounds around the world and worked closely with shipping partners, Air, Sea Road International in Congleton, who already send Grotech's products across Europe and to Russia.
Mr Moore said while buyers had been impressed with the firm's ability to navigate complex customs and shipping to meet a tight deadline within budget, the product's innovation and cost effectiveness was just as important in securing the contract.
"Freshclean is attractive to facilities management companies because it is versatile on numerous surfaces and effective.," he said.
"Because it is a powder we can export a lot of product cheaply which makes it even more appealing.
"We don't export water making it affordable."
Martyn Peters, the consultant who brokered the deal on behalf of the Dubai operation, said: "When my client mentioned that he was looking to source a cleaning product from a UK manufacturer, I immediately thought of Grotech Production Ltd and Freshclean.
"Having experience on your side makes for a smooth process and the team at Grotech are familiar with exports so the paperwork and shipping were arranged quickly and within budget."
Mr Moore added: "The Freshclean product is proven to reduce packaging and transport costs. When Martyn contacted me to discuss the export business I realised that it was a great opportunity to introduce the cleaning power of Freshclean to a new Middle East market."