McDonalds in Cottingham Road latest Hull outlet to get digital makeover

By Hull Daily Mail | Posted: 29 Mar 2017

A fifth Hull McDonald's is set for a digital makeover later this year if planning permission is granted.

The burger chain has submitted an application to refurbish the restaurant in Cottingham Road, north Hull. If permission is granted, the restaurant will close for several weeks and would reopen in September.

The transformation is part of local franchisee George Michniewicz's investment in improving the fast food outlets across the city.

A spokesman for McDonald's said: "The McDonald's restaurant on Cottingham Road is due to undergo a major digital makeover later in the year. "With innovations led by improving the customer experience, these major digital changes will benefit everyone. The restaurant is set to re-open its doors for business in September."

The fast food giant expects the changes to speed up service for customers.

The spokesman said: "To improve the speed and ease of ordering, customers will have the option to use one of the self-order kiosks.

"These will allow customers to browse the menu, look at nutritional information and personalise their meals, giving people more time to consider their food and drink choices.

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"The future changes have been designed with changing customer needs in mind, and the dedicated dining room hosts will ensure the process is as quick and easy as possible."The introduction of these changes also means that McDonald's crew are able to widen their skill set. More are able to be in front of the counter, serving customers and helping them navigate the new digital menu boards for the first time ever.

"These digital features are currently available to customers in the restaurants at St Andrews Quay, at Queen's House Kingston-Upon-Hull, at Willerby Shopping Park and on Holderness Road."

The application, which was submitted last week, will also see improvements made to the drive-thru as well as the restaurant refurbishment.

In the design and access statement, McDonald's says: "This application includes a reconfiguration of the drive thru lane to introduce side-by-side ordering at the rear of the existing McDonald's restaurant, with an additional collection point and a new roof design, with a small extension."The new concept attempts to re-invent the older look of this McDonald's restaurants and bring it up-to-date with this new "folded roof" concept and improve the overall operation of the drive thru lane."

The move will allow for a more efficient way of serving drive thru customers.

The applicant says: "The intention of the alteration of the existing parallel process is to streamline and formalise the ordering process during peak trading times without the need to have members of staff outside of the building.

"This will also assist in reducing the length of the potential queue, by increasing the speed of preparing the orders and thus reducing congestion within the site during those busy periods.

"A new fast forward booth will allow for a customer to pull forward to a third booth, if there is a small delay in the order, rather than driving through to the grill bays.

The changes to the Cottingham Road outlet will be considered by Hull City Council's planning committee in May.

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