Merging Hull branding firms have designs on growth

By Hull Daily Mail | Posted: 26 Feb 2018

TWO Hull branding and design firms have merged in a move both hope will strengthen their growth in the region. 

Vehicle branding, signage and digital print company Designs is to merge with sister firm Sports ID, both based in the Bankside area of the city. 

Managing director Rob Daysley launched Designs 25 years ago, growing the business from a sole trader operation to employing 30 people at premises with a 10,000sq ft workshop.

After winning a contract to install all graphics and signage at the KCOM Stadium in 2003, Mr Daysley created Sports ID to focus solely on the sports sector. 

Today, its clients include Premier League and European football clubs, rugby league and union sides as well as indoor competitions such as  the world darts and snooker championships.

Now, both businesses will operate under the Designs name, bringing together the  two teams to offer all clients more support.

Read more: Toys R Us 'to go into administration' with 3,200 jobs at risk

Mr Daysley said: “Our Sports ID customers will continue to work with the same contacts and will benefit from dealing with a larger organisation with more people.

“We will still be providing our excellent service and maintaining the highly reactive way that we work to meet the needs of our sports clients.

“This is a very positive move for Designs also and comes as we celebrate the 25th anniversary of the company this year.”

Designs will continue to offer vehicle livery services, and is also a market leader in signage, carrying out projects in industries including retail, education, commercial and property development

The company works across a wide range of sectors, including retail, education commercial, multi-site firms and property development.

Mr Daysley commissioned an animation from creative communications agency Pace to announce the merger to clients.

Read more: Sewell Group named as one of Sunday Times 100 Best Companies to work for

He said: “Instead of just sending a letter, I wanted to do something innovative and informative to reassure our customers and answer any questions they may have.

“The animation idea reflects the creativity of Designs and Sports ID and our commitment to excellent customer service and quality.

“It has helped us get across the point that the two companies are better together and we are looking forward to an exciting future working as Designs.”

With in-house digital printing  capabilities, Designs has supplied and fitted a wide range of materials for indoor and outdoor use.

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