New smoked products join JCS Fish's BigFish Brand

By Grimsby Telegraph | Posted: 25 May 2017

GRIMSBY'S JCS Fish is taking its award-winning BigFish Brand into new territory, with the launch of two new smoked products.

Traditionally cured, oak smoked and hand sliced, the range includes BigFish Brand Traditional Smoked Salmon plus a "unique tasting" BigFish Brand Smoked Sea Trout.

Managing director Andrew Coulbeck said: "Our aim for BigFish Brand is 'salmon with a twist' – in other words interesting products with a focus on taste and accessibility for the consumer.

"Smoked fish is a natural next step and the inclusion of sea trout adds something a little bit different to the range overall.

"It is a tremendous fish for smoking with quite a unique flavour."

The products are being smoked by a third party in Grimsby, with the sea trout made using a close relative of the salmon - oncorhynchus mykiss – a strain of rainbow trout that is slow grown at sea.

It is said to give the fish a clean, marine flavour and firm flesh that is ideal for cold smoking. The business initially branched out into sea trout when salmon supply came under pressure last year. 

Mr Coulbeck said: "This is a distinctive new smoked range which with our BigFish branding will have excellent stand-out in the chilled cabinet. Both products are delicious and well worth sampling.

"We have done smoked salmon on and off for many years, in fact in the past the Coulbeck family owned John Proctors Smokehouse in Riby Street," Mr Coulbeck said. "So it's exciting now that – with the help of local smokers – we have been able to add these new products."

Having just added a second generation Coulbeck into the fold, son Jack, the family team are aiming for continued expansion of the award-winning brand during 2017, with further new product launches later this summer.

The Murray Street company was founded in 2000 by Mr Coulbeck and wife Louise, and turns over £6 million a year, employing 40 people in the town.



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