No mystery why our Red Herring is in the top 100

By Grimsby Telegraph | Posted: 16 Aug 2016

A UNIQUE small business is helping to plot a coup for the independents, from Grimsby.

Red Herring Games has been named as one of 100 small businesses being used to champion the sector ahead of Small Business Saturday on December 3.

No stranger to success, with former Dragon and retail magnate Theo Paphitis a fan, Jo Smedley's company is closing in on a decade of trading.

In that time it has moved from back-bedroom to dedicated shop and mail order operation in Wellowgate, as it continues to wow with murder mysteries and event management services in the UK and abroad.

The company provides entertainment from dinner party groups to live events.

Delighted to help lead the charge to independents, Mrs Smedley said: "We are continually innovating, designing and exploring new options and new technologies to create new styles of experience.

"We started with no capital investment, the business has grown and is continuing to grow and we now own high street premises. We have a team in our shop, over 15 authors who work for us, and actors who work ad-hoc as we need them for events."

As reported, the company, which was even asked to write the murder mystery event for Agatha Christie's 125th birthday celebrations, and can also provide "death to order" by customising an existing game in its catalogue or writing a bespoke murder mystery game.

Small Business Saturday is already the UK's most successful small business campaign. Now in its fourth year, 2015 saw £623 million spent with small businesses across the UK on the day, an increase of £119 million or 24 per cent on the previous year. The campaign trended at number one in the UK on Twitter on the day with more than 100,000 campaign-related tweets being sent.

More than 75 per cent of local councils supported the campaign, giving considerable national reach into local communities.

Free to participate in, any small businesses can get involved – from one-man bands, through to a high growth office, and from tradesmen to social media gurus. In addition to the big day, the campaign also delivers help and advice alongside opportunities to connect with other small businesses.

"The British public has a great affection for small businesses and we continue to see that grow year on year," said campaign director Michelle Ovens. "Small Business Saturday is an exceptional example of collaboration and co-operation with small businesses teaming up in communities around the UK.

"Although the campaign focuses on one day, the goal is to have a lasting impact on small businesses by changing mind-sets, so that people make it their mission to support small businesses all year round. Most people in this country own a small business, work for a small business or know somebody who does, so supporting a small business on Small Business Saturday is absolutely personal."

Small Business Saturday was originally founded by American Express in the US in 2010, and it remains the principal supporter of the campaign in the UK. The Federation of Small Businesses and Enterprise Nation are also on board. For more information or marketing materials, visit

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