Pipers Crisps bags a high five from Guild of Fine Food

By Scunthorpe Telegraph | Posted: 4 Jan 2017

NORTHERN Lincolnshire premium crisp maker Pipers has been named Britain's 'Best Brand' of savoury snacks – for the fifth year in a row.

The Elsham Wold manufacturer came out on top of the survey of independent retailers, including delicatessens, farm shops and food halls, by The Guild of Fine Food's Fine Food Digest.

Founder Alex Albone is delighted, following a year in which the company expanded its operations by the A15 and launched a new flavour.

He said: "We're really pleased to have won the 'Best Brand' award for the fifth time in a row. This is a very special award for us because it is voted for by the retailers themselves; our own customers. It shows that we're consistently doing the right things, and doing them to a very high standard.

"For us, it's all about a consistently high quality product, exceptional customer service and great distribution – and it seems these standards are also valued by our loyal independent retailers and their customers."

Consistency doesn't prohibit innovation though.

"We may not be introducing fancy new flavours every few months, but we're certainly not standing still," Mr Albone said.

"This past year we've launched our first new flavour for four years – Atlas Mountains Wild Thyme & Rosemary – and announced that our entire range is now gluten-free, wheat-free and barley-free.

"We're also attending lots of popular, family events throughout the year to increase our exposure and encouraging more people to engage with the brand. We'll be doing even more country fairs, beer and music festivals again this year."

The list includes the CarFest events fronted by Chris Evans.

MORE: Read an in-depth interview with Mr Albone, conducted following the launch of the new flavour.

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