Salmon pressures play a part in sea trout launch for town brand

By Grimsby Telegraph | Posted: 8 Sep 2016

GRIMSBY seafood business JCS Fish is branching out into sea trout, as salmon farms come under pressure.

The Murray Street team is bringing a strain of rainbow trout to market under its BigFish Brand, as fisheries in Scandinavia and South America suffer, forcing price hikes.

The species is slow grown at sea, producing a fish with full marine flavour and firm flesh that is described as an excellent alternative to farmed salmon.

Founder and managing director of JCS Fish, Andrew Coulbeck, said: "Our new product handles and eats much like salmon but offers an interesting point of difference for consumers. Our tried and tested prepared and individually portioned frozen format also has strong benefits in terms of consumer accessibility and the long shelf life helps minimise wastage."

The fillets can be poached in the pack, microwaved or baked straight from frozen. It offers the chance to go from frozen to plate in four minutes, it's a highly convenient option for time-poor consumers looking for healthy meal ideas.

Atlantic salmon buyers have faced a "perfect storm" of supply and pricing issues this year, starting with a sea lice outbreak which affected Scandinavian production followed by a toxic algal bloom in Chile which further increased the pressure on European supplies.

Mr Coulbeck added: "Given that the ongoing supply problems with farmed salmon will inevitably feed through to higher in-store prices this autumn, there is a distinct benefit in stocking our BigFish Sea Trout, which capitalises on the growing consumer appetite for prepared salmon but is an accessible alternative with more stable pricing and availability."

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