Saucy Fish Co secure AmazonFresh listing
By Grimsby Telegraph | Posted: 25 Jul 2017
THE Saucy Fish Co have secured another listing for their new frozen range in the UK, following the success of a nationwide Sainsbury’s launch in February.
Grocery delivery service AmazonFresh will sell The Saucy Fish Co.’s range of five frozen fish products from this week.
Available products include Salmon with Chilli, Lime & Ginger Dressing, Sea Bass with Salsa Verde, Smoked Haddock with Vintage Cheddar & Chive Sauce and two fishcake varieties.
The Saucy Fish Co frozen range joins the brand’s existing chilled range, and sits alongside some of the UK’s leading household names, available for same day delivery to Amazon Fresh customers.
AmazonFresh, which launched last summer, have recently added 42 new postcodes to their expanding delivery catchment area, meaning their service is now available in 302 postcodes across London and the South East.
Since launching into Sainsbury’s stores nationwide in February, 80 per cent of The Saucy Fish Co.’s spend has been incremental to Sainsbury’s Frozen Fish category as a whole, with the brand successfully introducing a younger, more affluent customer to frozen fish through their targeted ‘Frozen Just Got Cooler’ campaign.
The summer campaign features Saucy’s frozen products.