Saucy is swimming further across 'The Pond' as US West Coast welcomes the brand

By Grimsby Telegraph | Posted: 2 Oct 2017

THE Saucy Fish Co brand is swimming even further across the pond as it expands deeper into the mid-west and on to America’s West Coast.

New listings have been secured with Fortune Fish & Gourmet and Raley’s.

Midwest based Fortune Fish & Gourmet – one of the largest seafood distributors in the country – now stocks Saucy’s full range of frozen fillet and sauce combinations.

These include Salmon with Chilli, Lime and Ginger Dressing, Smoked Haddock with Aged Cheddar and Chive Sauce, Herb Crusted Salmon with Lemon Butter Sauce and newest addition to the range, Tilapia with Korean BBQ Sauce. 

West Coast based retailer, Raley’s is stocking three of Saucy’ combinations in more than 110 stores, located in both northern California and Nevada. 

The Grimsby-based CoolBrand has already made a splash on the East Coast of America, with major listings in retailers such as Whole Foods Market, Publix and Hannaford. The team says this expansion "promises to inspire a host of new consumers to join the frozen revolution – enjoying great tasting fillets, which are perfectly paired with a sauce". It also creates more volume opportuntiy for the town, where Saucy products are processed and packed at the dual sites either side of the A180 western entrance. 


READ MORE: Fisheries Minister lined up for Seafood Summit


Saucy’s international and business development manager, Paul Macis, said: “This is a very exciting time for Saucy. Our new listings with retailers, Raley’s and Mariano’s, and distributor, Fortune Fish & Gourmet enable us to take the full frozen range across the United States, inspiring new states to enjoy restaurant quality frozen fish and sauce at home.

“It’s our mission to make frozen cooler by offering convenient, inspirational flavour combinations to a category that is often overlooked. The frozen range has received so much praise from UK and Canadian consumers, so it is wonderful to see our products being so well received across the US.” 

Posting the annual results last month, which saw operating profits up 41 per cent to £5.5 million, with sales up 7 per cent to £266.3 million, chief executive Simon Smith told how Saucy was “firmly established in export markets in the US and Canada”.

Seachill is currently being weighed up by Britain's Hilton Food Group, after owner Icelandic Group announced it was looking to sell the operation earlier this year. 

Grimsby's Young's Seafood is following suit with the transatlantic approach, after agreeing a distribution deal with a US firm last month.

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