Scunthorpe McDonald's reopens after 'digital makeover' creating 25 new jobs

By Scunthorpe Telegraph | Posted: 11 May 2017

THE new-look McDonald's restaurant on Doncaster Road in Scunthorpe has reopened following a "digital makeover" that has created 25 jobs.

The fast-food chain restaurant has been closed since March while the work was carried out.

The reopening follows "significant investment" from franchisee Bob Meadowcroft. With innovations led by improving the customer experience, the digital transformation hopes to benefit everyone.

To improve the speed and ease of ordering, there is now the option to use one of two self-order kiosks. These allow customers to browse the menu, look at nutritional information and personalise their meals, giving people more time to consider their food and drink choices. These changes have been designed with changing customer needs in mind, and the dedicated dining room hosts ensure the process is as quick and easy as possible.

Table service has also been introduced to the restaurant, which aims to take the stress out of finding somewhere to sit when carrying food, potentially with children, bags and buggies.

Customer feedback has so far been positive; families enjoy the ease of not having to leave children unattended while queuing, and people feel it means they have more time to chat with friends and family.


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McDonald's Franchisee Bob Meadowcroft, who owns and operates four restaurants in the area including the one on Doncaster Road, said; "These changes have been designed to make our customers' experience as positive as possible and the new technology benefits everyone – whether that's providing people with a chance to get to grips with using a tablet in a relaxed environment, or providing a quick and easy way of ordering food. We're really proud of the new look and it's great to see customers interacting with the new technology in such a positive way."

The introduction of these changes also means that McDonald's crew are able to widen their skill set. More are able to be in front of the counter, serving customers and helping them navigate the new digital menu boards for the first time ever. This takes McDonald's customer service to the next level and crew and customers alike are noticing the positive difference.

Bob added: "We have been overwhelmed with the positive response from customers and employees in other restaurants and we're sure we will see the same here. Our restaurants are able to suit the needs of anyone who wants to come in grab a bite to eat or drink and enjoy the atmosphere these changes have created.

"We're confident that this new look restaurant on Doncaster Road will be a welcome addition to the area. I am looking forward to welcoming our customers in to show off the changes."

As McDonald's constantly strives to bring more innovation to customers in the UK; the future could see even more exciting features introduced if current trials prove successful. This could include the option to customise the classic burgers that customers know and love. The current restaurant re-imaging programme is the company's biggest and most ambitious in its history.



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