Scunthorpe's British Steel goes global after stretching network from USA to Taiwan

By Scunthorpe Telegraph | Posted: 18 Aug 2017

The Scunthorpe-based British Steel company has gone global by opening nine international offices.

New offices have been set-up in the USA, Germany, Spain, Italy, Sweden, Netherlands, Poland, Singapore and Taiwan.

The bid for global status comes more than a year after Greybull Capital paid a nominal £1 to take over the former loss-making Tata Steel Long Products business in Scunthorpe .

Peter Bernscher, the British Steel chief executive, said: "The implementation of the overseas offices marks the beginning of our journey as we move from strength to strength, helping our customers to build sustainable futures across the globe.

"Our new positioning allows us to ensure local service for global markets, engaging all customers and consistently delivering value.

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"Due to the efforts of our team and the ongoing support of customers and stakeholders, all our offices have now successfully transitioned to the revitalised brand with a long standing history and a prosperous future.

"The German office in Düsseldorf is well positioned to meet the needs of all British Steel’s customers and the high demand for wire rod products.

Christopher Bross, the managing director for Germany, said: "We look forward to welcoming our customers to our new offices.

"The new British Steel look really reflects how we wish to present ourselves to the market as a trustworthy, global brand. We are well established and well positioned in the markets we are delivering to.

"Wire rod customers in Germany can enjoy added values, such as the next day delivery we are offering with our managed call-off stock to support automotive supply chains in the heart of the German steel region.

"With Rheinkraft, the former ThyssenKrupp forwarding company, we have recruited a reliable partner to support this added value service."

British Steel is banking on the USA on providing its biggest market and Pete Joyce, the company's president in America, said: “We’re very excited to launch the new British Steel in Americas regions and it has been well received by our customers.

"British Steel is a well-known name in this part of the world and is synonymous with quality, service and innovation.

"Alongside our American office, we also have sales agents operating in Brazil and Mexico, ensuring that we expand our reach to offer personal service.”

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Two of the latest offices to open were in Spain and Poland.

Tomasz Kaczmarek, regional account manager for Poland, said: "I’m very happy that the Polish office was launched in July, which was warmly received by our local customers. Many still remember the name from the past and confirm it to be associated with quality and reliability.

"Establishing the office in Katowice has proved that British Steel is committed to customers in Central and Eastern Europe and the region is an important market for the company.

"I’m looking forward to our participation in the Trako fair in Gdańsk this September, which will be the first exhibition by the new British Steel in our region. It’s a good opportunity to show our great capabilities in a range of rail products and will help us raise brand awareness in the local area."

Mr Bernscher added: "As a flexible and responsive provider of sustainable steel solutions, we continue to put our customers at the heart of what we do.

"I would like to extend my thanks to all those involved in the implementation and the rebranding of the offices – we look forward to exploring new markets and the challenges ahead."


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