Seafood giant Young's looks to new website for sales boost

By Grimsby Telegraph | Posted: 29 Aug 2017

GRIMSBY’S biggest private employer, Young’s Seafood, is hoping 'the other net' will provide a new sales boost.

The fish processing giant has launched a new website, packed full of everyday fish inspiration. And it proudly carries the masterbrand, with the iconic Dock Tower featuring prominently once again.

The refreshed site showcases meal ideas that can be effortlessly created with Young’s products. 

Keely Wade, senior brand manager at Young’s Seafood Ltd, said: “Our new website is packed full of everyday fish inspiration. We want to inspire people to love fish now and for generations to come, and our site shows delicious meal ideas that can be effortlessly created at home, and makes it easy for consumers to shop by linking directly to retailers.”

The consumer-facing site has revised styling and design elements, and in terms of features, has new carousels with meal inspiration ideas, from core family favourites to Gastro and Chip Shop ranges.

A new recipe search function has been added, with new range and product pages, with a new ‘buy now’ linking directly to retailers where the product is available.

It also boasts refreshed, easy to follow recipes from the Ross House team. 

MORE: Q3 results from Young's Seafood

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