Superbowl UK’s amusement arcade in Princes Quay has had a £300k makeover

By Hull Daily Mail | Posted: 9 Mar 2018

The entertainment zone at Princes Quay shopping centre has seen improvements following a major investment into the amusements area.

Superbowl UK’s amusement arcade area in the city centre shopping complex has been transformed following a £300,000 investment.

The area has been fitted with games relating to classic gaming brand SEGA, with games including characters such as Sonic the Hedgehog.

As part of an UK-wide agreement with SEGA Amusements International, the move will some games exclusively available before general release.

Titles that will feature at Superbowl UK Hull include Magic Arrow, Sonic Air Hockey, Daytona and Dream Crane.

Sarah Smith, Marketing & Customer Services Manager for Princes Quay, said: “We hope our visitors will love the new SEGA Prize Zone at Superbowl UK Hull.

“These exclusive machines are a brilliant feature for the Quay and a great addition to our entertainment offering.”

External shot Princes Quay Shopping Centre in Hull

Superbowl UK’s Paul Quaintance said: "Amusement and gaming is vital to enhancing our core bowling offer, which means we need to work with suppliers we can trust and rely upon to deliver the very best products and highest levels of service.”

“SEGA Amusements are continually developing new and exciting products and Superbowl UK will be test locations for some of these machines, so guests can experience these games some six months before anyone else in the UK.”

The shopping centre will also be getting a new entrance, with the first images revealed for a new pedestrian link between it and Hull Venue.

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