Sweet smell of success for Hull oil firm
COMING UP ROSES: Derek and Sue Long, of White Rose Essential Oils, in their new Goulton Street premises. Pictures: Jerome Ellerby
By Hull Daily Mail | Posted: 14 Jun 2017
A HULL business has relocated after enjoying a staggering 50 per cent growth over the past 12 months.
White Rose Essential Oils makes and supplies cosmetic-grade oils for the candle, soap and cosmetic market.
Founded 25 years ago in a building within the founders’ back garden, the family firm now sends its products across the UK and Europe.
Now, the company has moved to Goulton Street in a bid to continue its phenomenal growth, which has been fuelled by a spike in exports and the expansion of its contract bottling division.
Managing director Derek Long said: “We export across Europe, and have seen a growing demand for our products over the past year, which has helped us grow the business by 50 per cent.
“Part of this is because of the strength of the dollar and the Euro against the pound, but it is also because our products are the highest possible quality and all meet EU directives, which is vital to many businesses.
“Production is increasing at a phenomenal rate as a result to keep up with customer demand.
“We have, in the past four years, been very successful in contract bottling for small and larger corporate companies.
“This side of our business has grown by 94 per cent in the last year, so we are very pleased with our diversification in this field.”
Today, White Rose Oils stocks more than 350 different fragrances, all of which are made in the UK – including many made in the company’s Hull headquarters.
It also offers over 50 therapeutic-grade essential oils from around the globe, and has built up a client base ranging from universities, chemists and local authorities to aromatherapists, retail outlets and party planners.
None of White Rose Oils’ products are tested on animals or contain any animal-derived products.
Online orders are bottled on the day of order, with each product carefully dispatched on the premises, to ensure freshness and purity.
Mr Long said the company’s family ethics made it a nimble yet successful player in the global market.
“Family businesses are able to offer speed to market,” he said. “We think about making a change in the morning and put it into action in the afternoon. We also have a high level of trust among our team, working closely together with the aim to grow the business to its full potential.”
To attract new direct customers, the company has expanded its range, and now offers a cash and carry facility, as well as the option for customers to have their own label on products.
The move to larger premises has also enabled White Rose Oils to launch a new trade counter, so retail customers can browse and buy all of the products listed on the company’s website.
Mr Long said being “hands-on” in the business and being surrounded with a hard-working and trustworthy team has been key to White Rose Oils’ success and longevity.
The team of staff also includes Derek’s wife and fellow director, Sue, son Stephen and other family and close friends.
Mr Long said: “Twenty-five years means we have proven products in the beauty and essential oils market and it is family values that will be one of the most important factors to also take the business into the future.
“We’ve grown, expanded and diversified over the years, always looking to bring in or launch complementary products to help support what we’re trying to do.
“Our success has also been driven by constantly trying to develop what we do for the good of our clients, while adding value.