Team who work with likes of Rihanna and Adele help Grimsby students create computer games

By Grimsby Telegraph | Posted: 18 Aug 2017

The team behind a fledgling events company in Grimsby has gone from helping to set up Cleethorpes' Winter Wonderland to building stages for some of the biggest names in the music industry in the space of just a few months.

Now, 23-year-old Ashley Hagyard, one of the three directors of Event Show Support, is working alongside staff at the Grimsby Institute as part of a new project aimed at building the town's games development industry.

The project, called Lime Vs Red, is a community of developers, artists, production staff, and engineers who are now enlisting the help from Grimsby Institute students to develop two new video computer games.

It is just the latest venture for Ashley, a former pupil of Oasis Academy Immingham, who has helped to grow Event Show Support from a small community interest company with 10 staff to one which now has around 50 staff.

In the space of just two years, Event Show Support is now building stages for the likes of Rihanna, Kings of Leon and Adele.

Now Ashley hopes Lime Vs Red can enjoy the same success and help Grimsby Institute students learn more about game development.

"We want to create more jobs for the local creative arts and tech industry and we are looking at game development as something to focus in the long-term," he said.

Working together, Ashley Hagyard, right, from Lime VS Red and Gareth Belton, skills and employability co-ordinator for digital and creative industries at the Grimsby Institute. (Image: Jon Corken)

"We have now created a website and have started selling merchandise to help support what we are doing. We want to make it sustainable and a viable business model."

Over the next two years, the team behind Lime Vs Red hope to develop several computer games, as well as producing a number of small video projects, including podcasts, an animated series, and short films. Any contributions and profits are reinvested back into new equipment and skills.

And from September, game design students at the Grimsby Institute will be given the opportunity to get involved with the project, while at the same time building experience of coding and other essential skills.

Ashley added: "The Institute has such great courses and we want to help develop the local game design industry together."

Event Show Support have built stages for the likes of Adele and Kings of Leon

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Gareth Belton, skills and employability co-ordinator for digital and creative industries at the Grimsby Institute, said: "My role is to be the link between students and local businesses and work placements such as this give students a real hands-on experience.

"There's a lot of students who are becoming involved with game development and we want to work to keep the talent in this area.

"It's about bringing that opportunity back to Grimsby."

Find out more information about Lime Vs Red by visiting their website,

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