The opening date for Hull's new JD Sports store has been revealed

By Hull Daily Mail | Posted: 6 Dec 2017

JD Sports has confirmed it will open its new Hull store on Saturday.

The sports retail giant is launching its new store at St Stephen’s shopping centre just in time for Christmas.

With Sports Direct moving out this week, JD Sports will fill the gap left behind at the city centre mall.

Retail director for JD Sports Wayne Davies said: “We are delighted to be opening this new store in Hull where we will enhance the experience to our consumers through the latest innovations in retail digital technology.

"This will be complemented by an enhanced range of product from the very best brands in Sports Fashion.”

The store will be one of the brand new outlets offering the latest brands.

St Stephen’s shopping centre manager Jim Harris is excited about the store moving in.

He said: “I think it looks amazing and I think it will be a great addition to the shopping centre. It is great they will be open before Christmas.

“It is one of the new JD Sports stores with all the latest and the most famous brands.


St Stephen's shopping centre manager Jim Harris (Image: Kate Woolhouse)

“The new JD stores like to remain fresh and constantly refresh the displays.

“It can take a long time for existing JD stores to transform into the new style so it is great to have this open now. It will stock the best brands and the newest designs.”

Sports Direct is moving across Ferensway to the old Poundland building.

It was due to open the huge new store last week but it was delayed and will now open on Thursday.

During the past few weeks, the retail unit in Ferensway, which used to be Poundland, has been taking shape and now dominates the skyline.


New Sports Direct store on Ferensway

The new Sports Direct flagship Hull store will have four floors and is regarded as one of the retail giant’s flagship shops, and will be one of the biggest in the UK with 52,000sq m of space.

The company has invested millions in both purchasing the freehold and refurbishing the building.

It will be three times the size of the unit in St Stephen’s and it will have four floors.

The ground floor will contain USC which is also moving from St Stephen’s and the lifestyle division.

READ MORE: The opening of Hull's new Sports Direct flagship has been delayed

The first floor will contain cheaper leisure wear brands such as Slazenger, while the second floor will have the bigger brands and specialist divisions such as running and football. The third floor will contain more specialist sports such as fishing and horse riding.

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