Toasting City of Culture with Tesco and leaving a nice taste with legacy for Hull

By Hull Daily Mail | Posted: 11 Aug 2017

A RANGE of wines developed to raise money for Hull’s City of  Culture legacy have secured a listing in Tesco stores throughout the region.

House of Townend worked closely with growers and wine-makers throughout Europe to create Viticulture – a range of red, white rosé and sparkling wines that raise a toast to Hull 2017.

The company, which was founded in Hull in 1906, not only launched Viticulture to give a nod to Hull’s year of celebrations, but also, equally importantly, to fund local arts and cultural projects after the 12 months draws to a close.

It is hoped the move will raise £25,000 towards the Hull 2017 legacy fund, and John Townend, managing director at House of Townend, said the latest supermarket listing would help the company achieve this aim.

He said: “One pound from the sale of each bottle goes to the City of Culture legacy fund, and so it is great that Tesco has taken it up as it gives us a wider distribution.

“However, we are just as pleased that so many local restaurants, retailers and businesses in the  area have been supporting this by stocking Viticulture.”

The term “viticulture” stems from the Latin word for vine, and is the science, production and study of grapes. 

Other businesses now stocking the range include Sewell Retail, the Ferguson Fawsitt Arms, Hull Truck Theatre, The Deep and 64@ Humber Street. Intercontinental wine-lovers can also quaff a glass as they cross the North Sea thanks to P&O Ferries, which is also a stockist.

“We have several wine-makers we regularly work with and they have made these specifically for us,” said Mr Townend. “We have worked with Xavier Roger, who’s an incredible wine-maker in Carcassonne, in the south-west of France, for the red, white and rosé and we sourced the prosecco from Casa Vinicola Botter in northern Italy.

“It was important they were all high-quality wines, so that when people tasted them they associated that quality with Hull.”

In another cause for celebration, House of Townend was this month named Regional Merchant of the Year award for Northern England at the International Wine Challenge 2017 Awards. 

The company won the prestigious accolade following a visit from secret shoppers, who headed to the company’s Cellar Door in Melton to view its extensive range of wines, assess its displays and features, and quiz staff on food-match wine recommendations and corporate gifts.

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