The Humber: #Whereitbegins!
Anita pace, chair of the Bondholders marketing organisation, writes for Business Telegraph
By Hull Daily Mail | Posted: 27 Jun 2017
Earlier this month, the region’s business community came together to enjoy the annual “fest” of all things business – Humber Business Week, now in its 13th year.
As has become tradition, Bondholders staged the curtain-raiser to the week with our popular Breakfast Event, this year kindly hosted by Hull University. The university’s newly-refurbished Middleton Hall provided the ideal setting, the theme of which was the importance of retaining our young talent here.
As part of our role in marketing the Humber region, Bondholders helps to address the key challenges faced by our business community and we know from what our members tell us that recruiting and retaining young talent is a serious issue.
We know that far too often, our young people are tempted by the bigger cities such as Leeds, Manchester and London.
We can’t afford for this to continue and need to raise awareness about what’s here on their doorstep; there is no need for them to move away – they can develop a rewarding and successful career right here.
So, with a captive audience of more than 350 senior business leaders, we launched Bondholders’ new campaign which is aimed at young people across the Humber.
Targeting the 17 to 24 age group, the focus is to communicate the vibrancy of the area in which we live and work, and the wealth of opportunities available to them here.
The Bondholders’ team has been working on a new short film, narrated by young people, to showcase what the region has to offer; the film was shown at the breakfast event and will form an important part of the campaign in terms of spreading the message.
But this is just the start. We know there are plenty of examples of young people throughout the region who are thriving professionally while enjoying an affordable lifestyle.
And it’s these examples we need to bring the campaign to life. We are therefore inviting our Bondholder members, and the wider business community, to help us shape the campaign; to tell us their stories and showcase the opportunities available here and now.
We’ve already had some fantastic feedback but if you’re interested in hearing more about the campaign, and importantly how you and your business can get involved with your stories, please contact a member of the Bondholders team on 01482 485242 or email email@example.com.
Let’s not lose our young talent to other regions. Collectively we have a very powerful story to tell so let’s use that and persuade our young people that this is #whereitbegins.