Why Google is visiting Beverley's Saturday market

By Hull Daily Mail | Posted: 31 May 2018

Beverley’s markets are to get a boost from Google, which is bringing its Market Towns Tour to the town.

Research has revealed a growing digital opportunity for markets, with millennials going online to seek out their local market.

Young people are giving markets a new lease of life, spending double that of their seniors on average when they visit.

Now, Google is bringing its Digital Garage tour to Beverley’s Saturday market on June 15, to give digital skills training to local market traders and small business owners, to get them more active online.


Beverley market trader John Dyson, who is president of the National Market Traders Federation(Image: Peter Harbour)

John Dyson, a market trader at Beverley for more than 50 years welcomes the move, saying stallholders need to connect with the younger generation.

Mr Dyson, who is president of the National Market Traders Federation, says: “We are all for it, you have to get modernised, if you don’t you die.

“The younger generations live on their phones and Facebook.

“We have got to get the younger generations more involved in markets, that’s why the federation is also very involved with youth markets.

“You see lots of young people at Beverley’s market, they particularly like to go there for the food.”


Beverley's weekly Saturday market

But while food and fashion stalls thrive among the younger generations, over half of residents in Yorkshire visit markets less than they did five years ago.

Beverley has weekly markets on Saturdays and Wednesdays and Mr Dyson says stallholders are keen to promote their stalls online.

Ronan Harris, managing director of Google UK says: “Despite their rich and entrepreneurial heritage, markets are facing significant challenges in today’s economy, as competition from supermarkets, shopping centres and online stores grows and digital technologies transform how people live, work and shop.

“Today, millennials are visiting more, spending more, and heading online more than their seniors to seek out their local markets.

“The Google Digital Garage aims to give market traders the digital skills they need to take advantage of this opportunity.

“By visiting towns in Yorkshire we want to help local traders and business owners to make the most of new technologies to level the playing field against their competition, reach new customers beyond their local area and grow, ensuring markets remain at the heart of local communities.”

Led by Google, the move is being backed by the government and The Federation of Small Businesses.


Beverley's popular Saturday market

High Streets Minister Jake Berry MP says traditional markets are a vital part of retail in towns.

Mr Berry says: “From traditional street markets selling everyday items to specialist food, craft and antiques, our great markets are a vital part of retail in many cities, towns and villages.

“People like the vibrancy and community spirit offered by markets, but digital technologies have had a huge effect on their buying behaviour.

“Initiatives like the Google Digital Garage show that digital technologies can also hold the answer, offering tailored advice and support to help stallholders evolve and giving communities greater access to discover a range of choice offered not just their local market, but by markets across the UK.”

The research shows people in Yorkshire visit markets to buy fresh food (76 per cent), plants and flowers (27 per cent), clothes (25 per cent) and food-to-go (22 per cent).



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