Yorkshire Wolds Wagyu moo-ves into the snack market with biltong launch
TAKING A BITE OF THE MARKET: Jonathan Shepherd, left and Bjorn Estment of The Yorkshire Wagyu Company.
By Hull Daily Mail | Posted: 12 Apr 2017
A PEDIGREE beef business is aiming to conquer the snack market with its new range of biltong made from one of the world’s most highly prized meats.
The Yorkshire Wagyu Company in Tibthorpe, near Driffield, was launched in 2014 by farmers Jim Bloom and Jonathan Shepherd.
It has now made its first foray into the charcuterie marketplace with the launch of a range of biltong products.
Mr Shepherd said: “We’re always looking to innovate and bring new products to the market and we want as many people as possible to have the opportunity to experience the unique taste of Wagyu.
“This biltong brings something new and different to the snacking market, because it is made from Wagyu that have grazed in the Yorkshire Wolds.
“Add to that the high protein and low carbohydrate content, you can see why it is a popular choice of snack with sportsmen and those following the paleo diet.”
Biltong has its origins in South Africa and is a mildly spiced, salted, air-dried meat, whose name derives from the Dutch “bil”, meaning buttock, and “tong”, meaning strip.
The Yorkshire Wagyu Company’s biltong is made from prime cuts of grass-fed Yorkshire Wagyu that are seasoned with a home-produced dry spice mix and dried in a UV cabinet to simulate the South African sun.
The initial biltong range, under The Wonders of Wagyu brand, comprises biltong slices, paleo biltong slices, biltong bites and biltong sticks and is available from the company’s new online shop.
The biltong caught the attention of Bjorn Estment, a South African native and professional motorcycle racer, who came across Yorkshire Wagyu through saloon car champion Katie Milner, who is sponsored by the beef business.
He said: “South Africans grow up snacking on biltong and this one is so authentically brilliant I could have sworn I was back home in South Africa at the local biltong deli.”
PRIZE CATTLE: Jonathan Shepherd with his Wagyu breed.